Katelyn Thomson

Katelyn Thomson

Content Creator

Katelyn has a passion for creating beautiful and unique things, whether it’s a crocheted creation or a piece of writing. Katelyn studied at Wilfrid Laurier University for an Honours BA in Digital Media & Journalism where she worked as an editor for online campusmagazines and academic journals. Katelyn isn’t one to shy away from achallenge, you can often find her perfecting a new craft from crochetand embroidery to photography and baking.

Articles written by
Katelyn Thomson
What You Can Learn From Facebook’s Marketing Strategy and Successes

Thanks to impressive digital marketing and content strategies, Facebook has secured itself at the top of the social media race. Here's what you could learn from them:

The 8 Best Content Marketing Books You Need to Read

Looking for a solid reading list to improve your content marketing and branding knowledge this year? These are the 8 books that will change the way you look at digital marketing and content.

3 Key Features of Pizza Hut’s Marketing Strategy

There's a lot more to Pizza Hut's 64 years of success than just good pizza. Pizza Hut has great marketing and branding strategies that engage its customers and entertain its followers. Learn how to do the same with these key tips.

What You Can Learn from Amazon’s Successful Content Strategy

Amazon is one of the most well-known companies in the world. It's become recognizable thanks to a content strategy and business model that work. Curious about the Amazon method and how you can use this content strategy to grow your business?

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5 Ways To Use AI to Streamline Your Content

AI is changing how we create, post, and engage with content on the internet. To ignore the advances and capabilities of AI is to miss out. That being said, there are ethical ways of using AI and unethical practices to use it. Here are a few ways to streamline and assist your content creation efforts using AI.

How AI Is Changing The Content Creation Process And Digital Marketing Industry

Artificial Intelligence (AI) is changing the content creation process. It's an exciting development, but as with any technological advance, it raises ethical and legal questions, as well as concerns about job loss. 

How Do You Get More Employees Involved in Your Employee Advocacy Program?

Employee advocacy programs can be great for business, but they can also be a great thing for employees! If you want to get more employees involved with your employee advocacy program, make sure they know what’s in it for them. Here are six ways to do just that. 

How Employee Social Media Advocacy Programs Can Drive Business Growth

If your social media strategy is lagging, there’s a newer, highly effective strategy businesses have started to utilize for social media: employee advocacy programs.

Immersive Experiences and Digital Marketing Strategies

Immersive experiences can play a crucial role in boosting digital marketing efforts and engaging your followers. Make sure you're creating experiences that not only engage the target audience but also drive conversions.

How to Share Third-Party Content on Social Media

Sharing third-party content on social media can be a great way to engage with your audience, but it's important to do so in a legal and ethical manner.

Creating an Employee Advocacy Content Strategy For Larger Enterprise Companies

An employee advocacy program amplifies your content and builds your brand's credibility. An employee advocacy strategy can help even the largest enterprise company grow and expand its reach and reputation.

Dissecting Bloomberg’s Content Marketing Efforts

Bloomberg remains relevant through its content marketing efforts by delivering end-to-end financial SaaS, enterprise apps, trading platforms, and analytical data. It rules the roost by driving the narrative in print and digital content.

How Can PPC Ads Help Your Business? (Simplified)

Pay-per-click (PPC) advertising is a way to boost traffic to your website by paying for each ad click. The real question, however, is, "is it worth it?"