Katelyn has a passion for creating beautiful and unique things, whether it’s a crocheted creation or a piece of writing. Katelyn studied at Wilfrid Laurier University for an Honours BA in Digital Media & Journalism where she worked as an editor for online campusmagazines and academic journals. Katelyn isn’t one to shy away from achallenge, you can often find her perfecting a new craft from crochetand embroidery to photography and baking.
Thanks to impressive digital marketing and content strategies, Facebook has secured itself at the top of the social media race. Here's what you could learn from them:
Looking for a solid reading list to improve your content marketing and branding knowledge this year? These are the 8 books that will change the way you look at digital marketing and content.
There's a lot more to Pizza Hut's 64 years of success than just good pizza. Pizza Hut has great marketing and branding strategies that engage its customers and entertain its followers. Learn how to do the same with these key tips.
Amazon is one of the most well-known companies in the world. It's become recognizable thanks to a content strategy and business model that work. Curious about the Amazon method and how you can use this content strategy to grow your business?
AI is changing how we create, post, and engage with content on the internet. To ignore the advances and capabilities of AI is to miss out. That being said, there are ethical ways of using AI and unethical practices to use it. Here are a few ways to streamline and assist your content creation efforts using AI.
Artificial Intelligence (AI) is changing the content creation process. It's an exciting development, but as with any technological advance, it raises ethical and legal questions, as well as concerns about job loss.
Employee advocacy programs can be great for business, but they can also be a great thing for employees! If you want to get more employees involved with your employee advocacy program, make sure they know what’s in it for them. Here are six ways to do just that.
If your social media strategy is lagging, there’s a newer, highly effective strategy businesses have started to utilize for social media: employee advocacy programs.
Immersive experiences can play a crucial role in boosting digital marketing efforts and engaging your followers. Make sure you're creating experiences that not only engage the target audience but also drive conversions.
Sharing third-party content on social media can be a great way to engage with your audience, but it's important to do so in a legal and ethical manner.
An employee advocacy program amplifies your content and builds your brand's credibility. An employee advocacy strategy can help even the largest enterprise company grow and expand its reach and reputation.
Bloomberg remains relevant through its content marketing efforts by delivering end-to-end financial SaaS, enterprise apps, trading platforms, and analytical data. It rules the roost by driving the narrative in print and digital content.
Pay-per-click (PPC) advertising is a way to boost traffic to your website by paying for each ad click. The real question, however, is, "is it worth it?"