Mae Folsom Jacobson
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Mae Folsom Jacobson hails from Seattle, Washington, where she graduated with a journalism degree from the University of Washington. After a six-year stint as a magazine editor, she moved to Vancouver to complete her Master's Degree at UBC's School of Journalism. Mae loves to swim in the sea, fly kites, and visit art museums. She is particularly interested in feature writing and bringing people's voices to life through vibrant, creative work. She believes there is never a dull day when it comes to telling stories. Mae lives with her orange cat, Cheeto, and is unabashedly obsessed with all things pop culture (yes, even celebrities)!
Discover the future of employee advocacy as it evolves beyond the basics, embracing employee-generated content and the power of AI to create more authentic and diverse messaging for reaching new audiences in the ever-changing social media landscape.
Discover why mental wellness is crucial for a thriving employee advocacy program and learn effective strategies to support your workforce's well-being, enhance creativity, elevate engagement, and project a positive brand image.
Boost customer engagement and foster authenticity with an effective employee advocacy strategy that equips your team with the right tools, content, and training—learn how to extend your reach, increase employee expertise, and build trust with Ghostit's comprehensive approach.
Learn why executive leaders should be active on social media. With 4.76 billion people using social media platforms, engagement, catching the competition, marketing, building credibility and trust, staying current, and demonstrating leadership are all key to success in the C-suite.
Discover the benefits of employee advocacy, how it can attract and retain top talent, and practical tips for creating a strong employer brand and showcasing your company culture.
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Learn how Starbucks leverages the power of employee advocacy to boost brand reach and cultivate a positive brand image. Discover their strategies and insights in this insightful blog post. Get inspired to develop your own employee advocacy program and unlock the potential of your workforce.
Learn why sharing third-party content on your website is essential for SEO and how to do it effectively with these five tips, including being thorough, personalizing the content, and giving credit where it's due. Boost your brand and reputation by creating shareable content for your business, and book a call with the experts today!
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Creating a successful employee advocacy program on social media requires a well-defined employee advocacy content strategy and a steady stream of high-quality content. Learn some of the best spots to get content ideas for your social media in this blog.
Learn how to create a successful business blog post that informs and converts customers without resorting to annoying sales pitches, including tips such as understanding your audience, creating consistent schedules, and prioritizing quality content.
Learn how to execute an effective employee advocacy program with these dos and don'ts. From defining your goals and providing pre-approved content to having a social media policy and measurable KPIs, this guide will help you avoid common pitfalls and get the most out of your employee advocacy plan.
Learn why executive leaders should be active on social media. With 4.76 billion people using social media platforms, engagement, catching the competition, marketing, building credibility and trust, staying current, and demonstrating leadership are all key to success in the C-suite.
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