Having come from a long line of successful writers, journalists and editors, it shouldn't have come as a surprise for Mishar to end up a writer — but it did. She loves helping people find their voice and create a solid brand. Her many years travelling and living abroad has given her a unique voice of her own to tell stories of any nature. When she's not creating content, you might find her in the kitchen trying something new. However, she's often on the go searching for the best coffee, the best craft beer, and the best food... All the food.
A continuation of what motivates and engages employees. is your team performing optimally?
While running your business making sure that your employees are engaged and productive is absolutely crucial.
We had a report done on our company culture and thought it would be an interesting look inside Ghostit.
Every companies goal is to be more productive and produce better results, the best way to do that is through hiring and internal changes.
Should you hire full-time, part-time, or bring on an agency with the already built skills.
The way it’s spoken is like company culture is an item that you obtain – you either have it you don’t. But this is hugely far from the truth. You will never not have culture.
Strategies to improve your business-market fit
Writing great content is hard. Here are the basics to writing great copy so can increase engagement.
Want to improve your joke game? Here is a good place to start!
We break down whether or not having the price of a product present could affect the chance of it being bought repeatedly by looking at a new research paper.
From using consumers sensations and perception to levarging already existing emotions, we explore three reasons why using holiday marketing works.
The first blog post of a new series called Science Digested where we take primary scientific data on consumer behaviour and marketing research and break it down for you to read. Aggressive marketing may have the opposite effect that you want and turn OFF your customers.
Read about how Ghostit was founded and what it was like building a startup without investors.
AI is changing how we create, post, and engage with content on the internet. To ignore the advances and capabilities of AI is to miss out. That being said, there are ethical ways of using AI and unethical practices to use it. Here are a few ways to streamline and assist your content creation efforts using AI.
Artificial Intelligence (AI) is changing the content creation process. It's an exciting development, but as with any technological advance, it raises ethical and legal questions, as well as concerns about job loss.
Employee advocacy programs can be great for business, but they can also be a great thing for employees! If you want to get more employees involved with your employee advocacy program, make sure they know what’s in it for them. Here are six ways to do just that.
If your social media strategy is lagging, there’s a newer, highly effective strategy businesses have started to utilize for social media: employee advocacy programs.
Immersive experiences can play a crucial role in boosting digital marketing efforts and engaging your followers. Make sure you're creating experiences that not only engage the target audience but also drive conversions.
Sharing third-party content on social media can be a great way to engage with your audience, but it's important to do so in a legal and ethical manner.
An employee advocacy program amplifies your content and builds your brand's credibility. An employee advocacy strategy can help even the largest enterprise company grow and expand its reach and reputation.
Bloomberg remains relevant through its content marketing efforts by delivering end-to-end financial SaaS, enterprise apps, trading platforms, and analytical data. It rules the roost by driving the narrative in print and digital content.
Pay-per-click (PPC) advertising is a way to boost traffic to your website by paying for each ad click. The real question, however, is, "is it worth it?"