Putting the effort into creating a comprehensive brand identity package in the beginning, or for a rebrand, will help you stay on course. Having a brand strategy and a clearly defined brand identity will make it easier to market to your customer base. Strong branding also builds customer loyalty and helps you grow through recognition.

What is included in a brand identity and strategy package:

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  Internal branding

  • Company goal
  • Mission
  • Value statement
  

  Target audience data and customer personas

  

  Marketing landscape and competitor analysis

  

  Brand Identity

  • Tone of voice
  • Messaging strategy
  • Pinterest
  • Social platform recommendations
  • Tagline
  • Fonts, colors, logos, and patterns
  • Hashtags and keyword research