With over 16 years of experience in launching and scaling small to medium-sized businesses, Rahul combines his background in computer science with sharp business acumen to drive growth and enhance operational efficiency. His experience with web, software, and business development enables him to integrate innovative technological solutions effectively, ensuring that every client's business achieves measurable improvements and sustained success. Known for his strategic approach, Rahul is committed to making a significant impact in every project, and his ability to navigate complex challenges and boost performance metrics is profoundly impressive.
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Stephanie is an island girl, born and raised. Originally from Nanaimo, she finally settled down and decided to call Victoria, BC home. Stephanie is passionate about travel and all things creative and can often be found photographing beaches and beer along the coast thanks to her trusty RAV4, May.
Born in the prairies, but raised by the ocean, Laurissa spent four years in Montréal and abroad obtaining a BA in Psychology and Behavioural Science before returning home to the coast. Now, she can be found traveling, surfing, hiking, running, or sipping good beer or wine while cozied up out of the rain. Born out of a love for adventure, the written word, and human connection, Laurissa uses content creation as a way to play with words in an engaging way and tell captivating stories.
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Data and analytics are Luke’s superpowers, using numbers people often find boring or incomprehensible to create ads that convert. Originally from the Netherlands, Luke moved to Canada at a young age, growing up in New Brunswick before attending university in Halifax, Nova Scotia. While earning a major in marketing and a minor in psychology, he interned at a media agency where he discovered his love of data and analytics and learned the ins and outs of media planning and buying. He’s taken his wide-ranging set of skills and put them to use at various businesses, from local start-ups to international companies. In his free time, you can find him running, cycling, hiking, and enjoying the outdoors with friends.
Jyoti is a talented Webflow website designer and builder who thrives in the creative realm. She loves building websites that capture a brand’s unique voice and values, honing in on the specifics that make a company tick — all while singing and dancing up a storm in her office. Working as a Webflow website designer gives Jyoti the opportunity to dive into a variety of industries, keeping her work inspired and fresh. When she isn’t dancing, singing, or designing, Jyoti channels her passion into recycling.
Authenticity in content marketing fosters genuine connections with your audience by prioritizing emotional engagement and relatability over mere keyword optimization, ultimately building stronger brand loyalty and trust.
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Businesses can enhance their social media marketing by learning from influencers to prioritize authentic engagement, leverage data insights, and build genuine connections, moving beyond mere surface metrics to achieve lasting success.
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In my six years with Ghostit, the key content marketing lessons I've learned emphasize the importance of relationships, deadlines, and authenticity. Learn the valuable lessons it's taken me 6 years in the industry to understand.
Discover the undeniable value of content marketing for B2B companies, driving lead generation, conversion, and establishing thought leadership, while also exploring the synergy of employee advocacy to enhance authenticity and credibility in the digital landscape.
Learn how FedEx revamped its content marketing strategy, recycling existing content to cut costs, implementing an ABLE mindset for customer-centric content, and emphasizing communication and alignment across the organization, ultimately boosting revenue by 82%.
Unlock the power of word-of-mouth marketing in the digital realm with our comprehensive guide to leveraging testimonials, influencer partnerships, user-generated content, and employee advocacy in your content marketing strategy.
Stay ahead in 2024 with our insights on content trends. Explore the rise of AI-assisted content creation, the impact of short-form videos, the immersive world of interactive and AR/VR experiences, the power of user-generated content and influencers, and the growing momentum of employee advocacy.
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Unlock the full potential of your business with a strategic employee advocacy program. Take a close look at the importance of measuring ROI, focusing on internal metrics for fostering a positive workplace culture and external metrics to drive brand visibility, engagement, and revenue growth.
Reebok's success in employee advocacy stems from integrating brand values into corporate culture, prioritizing employee messaging for trustworthiness, fostering a fun atmosphere with #FitAssCompany, and emphasizing transparency. This blog offers valuable insights for building and scaling effective employee advocacy programs.
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