Stephanie Brown

Stephanie Brown

Content Creator

Stephanie is an island girl, born and raised. Originally from Nanaimo, she finally settled down and decided to call Victoria, BC home. Stephanie is passionate about travel and all things creative and can often be found photographing beaches and beer along the coast thanks to her trusty RAV4, May.

Articles written by
Stephanie Brown
Brand Management vs. Content Management: What’s The Difference?

What is the difference between content management and brand management? This blog post will cover all of that and why it matters.

When Is The Right Time To Rebrand?

Throughout the life of your business, rebranding will be necessary. These are just some of the indicators that a rebrand is needed.

How to Improve Organic Content ROI for B2B Companies

Organic content takes time to see results, but it works if it's high-quality. If you want to see an improvement in your return on investment (ROI) from your organic content efforts, you need these tips.

Getting Indexed on Google Is No Easy Task

Ranking well on Google is crucial to succeeding in today's digital market. If you want your business to perform well on the largest search platform around, you need to know how to get indexed by Google.

SaaS & SaaP: What’s the Difference, and Do You Market Them Differently?

Are you a SaaP or a SaaS business? There are some notable differences between the two to remember when creating a content marketing plan. Learn what they are and develop a killer SaaP or SaaS marketing plan that sets you appart.

3 Tips to Find the Right Digital Marketing Agency for Your SaaS Business

SaaS businesses don’t operate in the same way as other B2B companies. Because of this, their marketing strategy and tactics need to be different. These are a few things to remember when looking for a digital marketing agency to help your SaaS business.

What You Can Learn From Google’s Digital Marketing Strategies

Google is one of the most well-known search engines on the internet. Part of Google's success is that it meets a need, is user-friendly, innovative, and has a killer digital marketing strategy you could learn from. Take a close look at Google's Digital Marketing Strategies in this post.

Digital Marketing Success Stories: A Close Look At Canva

Canva has become a wildly successful company in less than ten years! This design behemoth's success is thanks to its digital marketing strategy, branding, and user-centered design. Learn from Canva and use some of these methods in your own branding and content marketing.

Are Instagram Reels Really That Great?

Instagram reels could be a great way to reach new customers and improve engagement rates if you know how to use them.

Airbnb's Content Marketing Efforts

Airbnb is more than a great idea and perfect timing. This company owes a lot of its success to excellent content marketing strategy and digital branding. You can learn how to boost your business by following these examples.

How to Build a Marketing Process in 5 Easy Steps

Understand how to build and implement a marketing process that sticks.

No Distribution? No Organic Reach: Content Is Only As Good As The Strategy

Are you doing enough for your content distribution? Probably not.

A Guide to Generating Quality Leads

Generating leads is what we all want as businesses but if they are not quality leads it is a huge waste of time. Here's how you generate quality leads.

Ghostit's Guide On How To Stay Focused and Motivated

Since we are not a massive company with lots of resources focus and motivation is how we get 10x more done that our competitors.

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6 Steps to Building a Social Media Advocacy Program (and Why You Should)

You’re likely aware of the employee brand ambassador stats (they’re good) — especially if you combine employee brand ambassadors and social media in an employee advocacy strategy.

6 Ways to Make Social Selling Work for Your Business

Nearly every business has a digital marketing strategy in place and recognizes the power of social media. This blog post is designed to help you dive into and hone the science-gone-artform of social selling.

Brand Management vs. Content Management: What’s The Difference?

What is the difference between content management and brand management? This blog post will cover all of that and why it matters.

When Is The Right Time To Rebrand?

Throughout the life of your business, rebranding will be necessary. These are just some of the indicators that a rebrand is needed.

5 Key Takeaways from Shopify’s Success Story

Even if you haven't directly interacted with Shopify, you've likely purchased something from a website powered by them. What can we learn from this startup turned million-dollar enterprise? Read this post to see.

How to Improve Organic Content ROI for B2B Companies

Organic content takes time to see results, but it works if it's high-quality. If you want to see an improvement in your return on investment (ROI) from your organic content efforts, you need these tips.

Getting Indexed on Google Is No Easy Task

Ranking well on Google is crucial to succeeding in today's digital market. If you want your business to perform well on the largest search platform around, you need to know how to get indexed by Google.

How to Effectively Share Third-Party Content

Sharing third-party content on your business website is a great thing to do. It can improve metrics, drive traffic, and make you more approachable as a business. Learn how to share third-party content in this post.

SaaS & SaaP: What’s the Difference, and Do You Market Them Differently?

Are you a SaaP or a SaaS business? There are some notable differences between the two to remember when creating a content marketing plan. Learn what they are and develop a killer SaaP or SaaS marketing plan that sets you appart.