Best Practices for Creating Content for Your Employee Advocacy Program

Employee advocacy is vital in amplifying your brand's reach and engagement on social media. However, to ensure the success of your employee advocacy program, it's crucial to create compelling content that resonates with your audience and your employees—the kind of content that encourages your team to share with their networks. 

Here are some of the things to remember when creating content for an employee advocacy program:

The Power of Visuals: 

Visual content has become increasingly important in capturing audience attention. Incorporating visually appealing elements such as images, videos, and infographics into your employee advocacy program can make your content more memorable and shareable. Leverage eye-catching visuals to convey your brand message effectively and stimulate engagement.

The best quality visuals don’t always outperform the natural and flawed ones. Sometimes the images and stories that perform the best are the ones that are taken on a shaky phone camera, fully immersed in the moment. There’s a reason people watch movies past the final scene to watch bloopers—people love authenticity. Don't be afraid to rough up the visuals and make them appear more human.

Captivating Stories

Stories profoundly impact human emotions and can create a deeper connection with your audience. Develop compelling narratives highlighting your brand's values, employee achievements, or customer success stories. Craft stories that evoke emotions and inspire your employees to become enthusiastic advocates for your brand. Emotion is how people truly make buying decisions, so if you’re looking for customers, sales, subscriptions, applications for new hires, and more, focus on story rather than the features and benefits of something. 

Tailoring Content for Different Platforms 

Each social media platform has its unique features and audience preferences. Tailor your content to fit the platform. Whether it's LinkedIn, Twitter, or Instagram, understand the nuances of each platform and optimize your content accordingly. Utilize relevant hashtags, mentions, and compelling captions to maximize engagement.

Encouraging Employee-Generated Content

Authenticity is key in employee advocacy. Encourage your employees to create their own content related to your brand or industry. User-generated content adds a personal touch and showcases diverse perspectives within your organization. Plus, user-generated content, by its very nature, will be story-focused and often comes with raw and natural visuals. User-generated content fosters a sense of ownership and pride among employees, making them more likely to share their own content and contribute to the advocacy program.

Leveraging Data and Analytics

Monitor the performance of your content and analyze what resonates best with your target audience. Use social media analytics tools to gain insights into engagement metrics like likes, shares, and comments. Identify trends and patterns to refine your content strategy and create more impactful content in the future.

Providing Training and Support

Empower your employees with the necessary knowledge and skills to engage in employee advocacy. Conduct training sessions or provide resources that educate them about the program's goals, content guidelines, and best practices. Offer ongoing support and guidance to ensure their success in sharing compelling content.

Ready to get started?

Creating compelling content for your employee advocacy program is essential for driving engagement, expanding brand reach, and cultivating a positive brand image. By incorporating visual elements, storytelling techniques, and platform-specific strategies, you can captivate your audience and motivate employees to become enthusiastic brand advocates. 

By following these best practices, you can create a dynamic and engaging content strategy that empowers your employees to share their passion for your brand, ultimately leading to increased visibility, brand loyalty, and business growth.

 If we’re being honest, a great employee advocacy program will take time and a lot of work. If you’re looking for help and expertise, our team is here to help. We’ll create the content, queue it in a software for employees to grab and go, and offer training and support to get them excited and comfortable becoming brand ambassadors.

Ready to take your employee advocacy program to new heights? Contact Ghostit today and unlock the power of compelling content for your brand. Together, let's amplify your brand's voice through the passion and enthusiasm of your employees.

Join Our Email List

Thanks! We will only send you awesome things or helpful tips on how to improve your business.
Hmm, something went wrong try again!

Related Posts

No items found.

Best Practices for Creating Content for Your Employee Advocacy Program

Best Practices for Creating Content for Your Employee Advocacy Program

Author :

Stephanie Brown

Employee advocacy is vital in amplifying your brand's reach and engagement on social media. However, to ensure the success of your employee advocacy program, it's crucial to create compelling content that resonates with your audience and your employees—the kind of content that encourages your team to share with their networks. 

Here are some of the things to remember when creating content for an employee advocacy program:

The Power of Visuals: 

Visual content has become increasingly important in capturing audience attention. Incorporating visually appealing elements such as images, videos, and infographics into your employee advocacy program can make your content more memorable and shareable. Leverage eye-catching visuals to convey your brand message effectively and stimulate engagement.

The best quality visuals don’t always outperform the natural and flawed ones. Sometimes the images and stories that perform the best are the ones that are taken on a shaky phone camera, fully immersed in the moment. There’s a reason people watch movies past the final scene to watch bloopers—people love authenticity. Don't be afraid to rough up the visuals and make them appear more human.

Captivating Stories

Stories profoundly impact human emotions and can create a deeper connection with your audience. Develop compelling narratives highlighting your brand's values, employee achievements, or customer success stories. Craft stories that evoke emotions and inspire your employees to become enthusiastic advocates for your brand. Emotion is how people truly make buying decisions, so if you’re looking for customers, sales, subscriptions, applications for new hires, and more, focus on story rather than the features and benefits of something. 

Tailoring Content for Different Platforms 

Each social media platform has its unique features and audience preferences. Tailor your content to fit the platform. Whether it's LinkedIn, Twitter, or Instagram, understand the nuances of each platform and optimize your content accordingly. Utilize relevant hashtags, mentions, and compelling captions to maximize engagement.

Encouraging Employee-Generated Content

Authenticity is key in employee advocacy. Encourage your employees to create their own content related to your brand or industry. User-generated content adds a personal touch and showcases diverse perspectives within your organization. Plus, user-generated content, by its very nature, will be story-focused and often comes with raw and natural visuals. User-generated content fosters a sense of ownership and pride among employees, making them more likely to share their own content and contribute to the advocacy program.

Leveraging Data and Analytics

Monitor the performance of your content and analyze what resonates best with your target audience. Use social media analytics tools to gain insights into engagement metrics like likes, shares, and comments. Identify trends and patterns to refine your content strategy and create more impactful content in the future.

Providing Training and Support

Empower your employees with the necessary knowledge and skills to engage in employee advocacy. Conduct training sessions or provide resources that educate them about the program's goals, content guidelines, and best practices. Offer ongoing support and guidance to ensure their success in sharing compelling content.

Ready to get started?

Creating compelling content for your employee advocacy program is essential for driving engagement, expanding brand reach, and cultivating a positive brand image. By incorporating visual elements, storytelling techniques, and platform-specific strategies, you can captivate your audience and motivate employees to become enthusiastic brand advocates. 

By following these best practices, you can create a dynamic and engaging content strategy that empowers your employees to share their passion for your brand, ultimately leading to increased visibility, brand loyalty, and business growth.

 If we’re being honest, a great employee advocacy program will take time and a lot of work. If you’re looking for help and expertise, our team is here to help. We’ll create the content, queue it in a software for employees to grab and go, and offer training and support to get them excited and comfortable becoming brand ambassadors.

Ready to take your employee advocacy program to new heights? Contact Ghostit today and unlock the power of compelling content for your brand. Together, let's amplify your brand's voice through the passion and enthusiasm of your employees.

Ready for a content marketing strategy that increases your traffic and conversions?

Read Our Latest Blog Posts!

Content Marketing Rules: Always Be Authentic

Authenticity in content marketing fosters genuine connections with your audience by prioritizing emotional engagement and relatability over mere keyword optimization, ultimately building stronger brand loyalty and trust.

What Businesses Can Learn About Social Media Marketing Success from Influencers

Businesses can enhance their social media marketing by learning from influencers to prioritize authentic engagement, leverage data insights, and build genuine connections, moving beyond mere surface metrics to achieve lasting success.

The 6 Things I Have Learned About Content Marketing in My 6 Years with Ghostit

In my six years with Ghostit, the key content marketing lessons I've learned emphasize the importance of relationships, deadlines, and authenticity. Learn the valuable lessons it's taken me 6 years in the industry to understand.

Is Content Marketing Worth It for B2B Companies?

Discover the undeniable value of content marketing for B2B companies, driving lead generation, conversion, and establishing thought leadership, while also exploring the synergy of employee advocacy to enhance authenticity and credibility in the digital landscape.

The #1 Lesson from FedEx’s Content Marketing Strategy

Learn how FedEx revamped its content marketing strategy, recycling existing content to cut costs, implementing an ABLE mindset for customer-centric content, and emphasizing communication and alignment across the organization, ultimately boosting revenue by 82%.

How to Mimic Word of Mouth Marketing in Digital Content Marketing

Unlock the power of word-of-mouth marketing in the digital realm with our comprehensive guide to leveraging testimonials, influencer partnerships, user-generated content, and employee advocacy in your content marketing strategy.

Content Trends to Capitalize on in 2024: A Ghostit Insight

Stay ahead in 2024 with our insights on content trends. Explore the rise of AI-assisted content creation, the impact of short-form videos, the immersive world of interactive and AR/VR experiences, the power of user-generated content and influencers, and the growing momentum of employee advocacy.

Maximizing the Impact: A Comprehensive Guide to Measuring the ROI of Your Employee Advocacy Program

Unlock the full potential of your business with a strategic employee advocacy program. Take a close look at the importance of measuring ROI, focusing on internal metrics for fostering a positive workplace culture and external metrics to drive brand visibility, engagement, and revenue growth.

How Reebok Used Employee Advocacy to Exponentially Boost its Social Media Presence

Reebok's success in employee advocacy stems from integrating brand values into corporate culture, prioritizing employee messaging for trustworthiness, fostering a fun atmosphere with #FitAssCompany, and emphasizing transparency. This blog offers valuable insights for building and scaling effective employee advocacy programs.