Discover the undeniable value of content marketing for B2B companies, driving lead generation, conversion, and establishing thought leadership, while also exploring the synergy of employee advocacy to enhance authenticity and credibility in the digital landscape.
Learn how FedEx revamped its content marketing strategy, recycling existing content to cut costs, implementing an ABLE mindset for customer-centric content, and emphasizing communication and alignment across the organization, ultimately boosting revenue by 82%.
Unlock the power of word-of-mouth marketing in the digital realm with our comprehensive guide to leveraging testimonials, influencer partnerships, user-generated content, and employee advocacy in your content marketing strategy.
Stay ahead in 2024 with our insights on content trends. Explore the rise of AI-assisted content creation, the impact of short-form videos, the immersive world of interactive and AR/VR experiences, the power of user-generated content and influencers, and the growing momentum of employee advocacy.
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Unlock the full potential of your business with a strategic employee advocacy program. Take a close look at the importance of measuring ROI, focusing on internal metrics for fostering a positive workplace culture and external metrics to drive brand visibility, engagement, and revenue growth.
Reebok's success in employee advocacy stems from integrating brand values into corporate culture, prioritizing employee messaging for trustworthiness, fostering a fun atmosphere with #FitAssCompany, and emphasizing transparency. This blog offers valuable insights for building and scaling effective employee advocacy programs.
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Discover the key strategies to successfully expand your employee advocacy program on a large scale, from securing executive buy-in and fostering a cultural shift, to preparing abundant and engaging content, addressing global variables, educating your employees, and implementing effective measurement and adjustments, all vital aspects explored in this comprehensive guide.
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Executive leadership plays a pivotal role in driving thriving employee advocacy programs. Learn why their full involvement is essential for embedding the program within company culture, motivating employees, setting clear goals, and signaling significance.
Learn the six essential green flags to ensure your employee advocacy program's success. From brand alignment and engaging content creation to seamless platform training, these are the traits a good agency possesses.
Discover the future of employee advocacy as it evolves beyond the basics, embracing employee-generated content and the power of AI to create more authentic and diverse messaging for reaching new audiences in the ever-changing social media landscape.
Discover why mental wellness is crucial for a thriving employee advocacy program and learn effective strategies to support your workforce's well-being, enhance creativity, elevate engagement, and project a positive brand image.
Adobe leveraged employee advocacy to foster a remarkable workplace culture. Discover the benefits and strategies to build a thriving culture through employee advocacy in this comprehensive blog.
Boost customer engagement and foster authenticity with an effective employee advocacy strategy that equips your team with the right tools, content, and training—learn how to extend your reach, increase employee expertise, and build trust with Ghostit's comprehensive approach.
Amplify your brand's reach and engagement on social media with compelling content for your employee advocacy program. Learn how to incorporate visuals, craft captivating stories, strategically choose platforms, promote employee-generated content, and more tips on creating content that works to drive business growth.
Discover the benefits of employee advocacy, how it can attract and retain top talent, and practical tips for creating a strong employer brand and showcasing your company culture.
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Learn how Starbucks leverages the power of employee advocacy to boost brand reach and cultivate a positive brand image. Discover their strategies and insights in this insightful blog post. Get inspired to develop your own employee advocacy program and unlock the potential of your workforce.
Learn why sharing third-party content on your website is essential for SEO and how to do it effectively with these five tips, including being thorough, personalizing the content, and giving credit where it's due. Boost your brand and reputation by creating shareable content for your business, and book a call with the experts today!
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Creating a successful employee advocacy program on social media requires a well-defined employee advocacy content strategy and a steady stream of high-quality content. Learn some of the best spots to get content ideas for your social media in this blog.
Learn how to create a successful business blog post that informs and converts customers without resorting to annoying sales pitches, including tips such as understanding your audience, creating consistent schedules, and prioritizing quality content.
Learn how to execute an effective employee advocacy program with these dos and don'ts. From defining your goals and providing pre-approved content to having a social media policy and measurable KPIs, this guide will help you avoid common pitfalls and get the most out of your employee advocacy plan.
Learn why executive leaders should be active on social media. With 4.76 billion people using social media platforms, engagement, catching the competition, marketing, building credibility and trust, staying current, and demonstrating leadership are all key to success in the C-suite.
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Businesses that work with content agencies enhance their content marketing efforts, better understand their brand and customers, capitalize on a content strategy that works, and increase the effectiveness of their SEO efforts.
Imitating the digital marketing strategies of major players such as Google can improve the reach and success of your business. Discover Google's top strategies, including providing a free service, leveraging technology, and building brand recognition, to optimize your own digital efforts and become an authority in your market.
Learn how to improve employee engagement and boost advocacy with these eight tips, including clear communication, data analysis, motivation, and social media presence. Discover ways to foster a productive and uplifting company culture by valuing your employees, reinforcing your brand, and listening to their feedback.
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AI is changing how we create, post, and engage with content on the internet. To ignore the advances and capabilities of AI is to miss out. That being said, there are ethical ways of using AI and unethical practices to use it. Here are a few ways to streamline and assist your content creation efforts using AI.
Artificial Intelligence (AI) is changing the content creation process. It's an exciting development, but as with any technological advance, it raises ethical and legal questions, as well as concerns about job loss.
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Employee advocacy programs can be great for business, but they can also be a great thing for employees! If you want to get more employees involved with your employee advocacy program, make sure they know what’s in it for them. Here are six ways to do just that.
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If your social media strategy is lagging, there’s a newer, highly effective strategy businesses have started to utilize for social media: employee advocacy programs.
Immersive experiences can play a crucial role in boosting digital marketing efforts and engaging your followers. Make sure you're creating experiences that not only engage the target audience but also drive conversions.
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Sharing third-party content on social media can be a great way to engage with your audience, but it's important to do so in a legal and ethical manner.
An employee advocacy program amplifies your content and builds your brand's credibility. An employee advocacy strategy can help even the largest enterprise company grow and expand its reach and reputation.
Bloomberg remains relevant through its content marketing efforts by delivering end-to-end financial SaaS, enterprise apps, trading platforms, and analytical data. It rules the roost by driving the narrative in print and digital content.
Pay-per-click (PPC) advertising is a way to boost traffic to your website by paying for each ad click. The real question, however, is, "is it worth it?"
Could putting effort into Valentine's Day marketing help your business increase conversions? Here are a few ideas for optimizing holiday messaging this holiday season.
Thanks to impressive digital marketing and content strategies, Facebook has secured itself at the top of the social media race. Here's what you could learn from them:
Looking for a solid reading list to improve your content marketing and branding knowledge this year? These are the 8 books that will change the way you look at digital marketing and content.
Employee advocacy can significantly benefit your business and your staff if executed well. When messaging comes from employees instead of companies, you can increase brand recognition and trust and convert more leads!
You’re likely aware of the employee brand ambassador stats (they’re good) — especially if you combine employee brand ambassadors and social media in an employee advocacy strategy.
Nearly every business has a digital marketing strategy in place and recognizes the power of social media. This blog post is designed to help you dive into and hone the science-gone-artform of social selling.
What is the difference between content management and brand management? This blog post will cover all of that and why it matters.
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Throughout the life of your business, rebranding will be necessary. These are just some of the indicators that a rebrand is needed.
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Even if you haven't directly interacted with Shopify, you've likely purchased something from a website powered by them. What can we learn from this startup turned million-dollar enterprise? Read this post to see.
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Organic content takes time to see results, but it works if it's high-quality. If you want to see an improvement in your return on investment (ROI) from your organic content efforts, you need these tips.
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Ranking well on Google is crucial to succeeding in today's digital market. If you want your business to perform well on the largest search platform around, you need to know how to get indexed by Google.
Sharing third-party content on your business website is a great thing to do. It can improve metrics, drive traffic, and make you more approachable as a business. Learn how to share third-party content in this post.
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Are you a SaaP or a SaaS business? There are some notable differences between the two to remember when creating a content marketing plan. Learn what they are and develop a killer SaaP or SaaS marketing plan that sets you appart.
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SaaS businesses don’t operate in the same way as other B2B companies. Because of this, their marketing strategy and tactics need to be different. These are a few things to remember when looking for a digital marketing agency to help your SaaS business.
We all make mistakes. Growing up, those who have come before us share the lessons they've learned so we can avoid some of the same mistakes. Here are seven digital marketing mistakes we want to share to help you avoid a few hiccups.
Tesla is a brand that is directly linked to the future. It's not just electric vehicles; you can learn a lot from them to develop your future digital marketing strategy.
You've likely enjoyed a good Netflix binge, now it's time to binge Netflix's marketing strategy to learn all the tricks.
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Google is one of the most well-known search engines on the internet. Part of Google's success is that it meets a need, is user-friendly, innovative, and has a killer digital marketing strategy you could learn from. Take a close look at Google's Digital Marketing Strategies in this post.
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Canva has become a wildly successful company in less than ten years! This design behemoth's success is thanks to its digital marketing strategy, branding, and user-centered design. Learn from Canva and use some of these methods in your own branding and content marketing.
Knowing where to start marketing your business in those early days can be tough. There are so many ways to market your service or product. How do you choose what the best option for you is? This article will outline some of the available marketing methods and discuss when they might be a good fit.
The main objective of any great piece of content really boils down to two things: it needs to engage your audience and help drive business. If your content does both these things consistently — mission accomplished. Unfortunately, a lot of companies miss the mark on this objective and are left with content that doesn't serve that purpose.
Long-tail keywords are an SEO powerhouse! Using these keywords in your content can help you show up more frequently in search results because they mimic the way that people type and speak. In the long run, long-tail keywords could make your SEO efforts more effective.
Having a consistent voice for your business is crucial for branding. However, you can't expect to sound the same on Instagram as on LinkedIn. Learn how to create a consistent brand across multiple platforms in this article.
There's a lot more to Pizza Hut's 64 years of success than just good pizza. Pizza Hut has great marketing and branding strategies that engage its customers and entertain its followers. Learn how to do the same with these key tips.
Amazon is one of the most well-known companies in the world. It's become recognizable thanks to a content strategy and business model that work. Curious about the Amazon method and how you can use this content strategy to grow your business?
Knowing who your audience is is vital. By understanding your audience personas, you'll be able to create content specific to their needs for a greater return on investment (ROI).
The best way to create a loyal following on social media is by providing value and content your customers want and need.
Instagram reels could be a great way to reach new customers and improve engagement rates if you know how to use them.
A large follower count on social media means nothing if they don't engage with your content. Increase your engagement on social media with these tips.
Airbnb is more than a great idea and perfect timing. This company owes a lot of its success to excellent content marketing strategy and digital branding. You can learn how to boost your business by following these examples.
Understand how to build and implement a marketing process that sticks.
We reverse engineered how HubSpot promotes their B2B lead capture content and broke it down into a template so you can apply it to your business.
Story telling is at the heart of every Steve Jobs pitch. Learn more about how you can master his pitching ability in this blog post.
Are you doing enough for your content distribution? Probably not.
We looked at whether the advice "Don't Reinvent the Wheel" is actually good advice.
We take a look at Billion Dollar Companies and learn from how they got their first customers.
Have a SaaS product? Don't know where to start with increasing leads and growing revenue? I talk about how you can leverage already existing tools out there for acquiring new customers.
Learn from our failures and take advantage of this guide to growing your SaaS company
Generating leads is what we all want as businesses but if they are not quality leads it is a huge waste of time. Here's how you generate quality leads.
Many industries seem "boring" and it is hard to think of content that people would be interested in. We break down the tools you need to grow your audience in a boring industry.
A continuation of what motivates and engages employees. is your team performing optimally?
While running your business making sure that your employees are engaged and productive is absolutely crucial.
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Continuing our Road to 100 customers series we state why Ghostit should exist.
We had a report done on our company culture and thought it would be an interesting look inside Ghostit.
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Every companies goal is to be more productive and produce better results, the best way to do that is through hiring and internal changes.
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Should you hire full-time, part-time, or bring on an agency with the already built skills.
Since we are not a massive company with lots of resources focus and motivation is how we get 10x more done that our competitors.
Referrals are by far the cheapest and fastest way to grow your business. Here is an outline on how you can build your own referral machine.
The way it’s spoken is like company culture is an item that you obtain – you either have it you don’t. But this is hugely far from the truth. You will never not have culture.
The best content marketing starts with a good content strategy. In this article we outline what you need to get going and how you can start.
Optimize your sales funnel so you can increase your B2B Lead Generation. Here are 4 things you may be missing.
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It's easy to get bogged down with metrics in content analysis. Focus on these two things.
This 4 step process is a great starting point when building your partnership marketing strategy out.
The customer is not always right. We go over when you should say no to them and how to do it.
Mastering these three things will take you from a good to great salesperson.
A strong team is everything, find out how you can make them the most productive.
Strategies to improve your business-market fit
What you need to know to grow your email list.
Here are 5 ways you can increase sales for your online store.
Want to make smarter decisions when planning content? Use data to inform your content marketing strategy.
Here we share 4 highly effective content promotion strategies that we have employed, tested, and proven.
How many times should you follow up with a lead without being obnoxious?
Ghostit has been working on some awesome things we are looking forward to sharing with you.
In this weeks atricle we take a look at both the higher level and lower level mistakes every new business makes.
This episode of the podcast is whether or not your business should “niche down” and try to find a profitable niche or stay general so you can address a large market.
Discover the undeniable value of content marketing for B2B companies, driving lead generation, conversion, and establishing thought leadership, while also exploring the synergy of employee advocacy to enhance authenticity and credibility in the digital landscape.
Learn how FedEx revamped its content marketing strategy, recycling existing content to cut costs, implementing an ABLE mindset for customer-centric content, and emphasizing communication and alignment across the organization, ultimately boosting revenue by 82%.
Unlock the power of word-of-mouth marketing in the digital realm with our comprehensive guide to leveraging testimonials, influencer partnerships, user-generated content, and employee advocacy in your content marketing strategy.
Stay ahead in 2024 with our insights on content trends. Explore the rise of AI-assisted content creation, the impact of short-form videos, the immersive world of interactive and AR/VR experiences, the power of user-generated content and influencers, and the growing momentum of employee advocacy.
Unlock the full potential of your business with a strategic employee advocacy program. Take a close look at the importance of measuring ROI, focusing on internal metrics for fostering a positive workplace culture and external metrics to drive brand visibility, engagement, and revenue growth.
Reebok's success in employee advocacy stems from integrating brand values into corporate culture, prioritizing employee messaging for trustworthiness, fostering a fun atmosphere with #FitAssCompany, and emphasizing transparency. This blog offers valuable insights for building and scaling effective employee advocacy programs.
Discover the key strategies to successfully expand your employee advocacy program on a large scale, from securing executive buy-in and fostering a cultural shift, to preparing abundant and engaging content, addressing global variables, educating your employees, and implementing effective measurement and adjustments, all vital aspects explored in this comprehensive guide.
Executive leadership plays a pivotal role in driving thriving employee advocacy programs. Learn why their full involvement is essential for embedding the program within company culture, motivating employees, setting clear goals, and signaling significance.
Learn the six essential green flags to ensure your employee advocacy program's success. From brand alignment and engaging content creation to seamless platform training, these are the traits a good agency possesses.
Ghostit is the content marketing agency your business needs to increase its online presence without lifting a finger.
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