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How to Effectively Share Third-Party Content

Sharing third-party content on your business website is a great thing to do. It can improve metrics, drive traffic, and make you more approachable as a business. Learn how to share third-party content in this post.

SaaS & SaaP: What’s the Difference, and Do You Market Them Differently?

Are you a SaaP or a SaaS business? There are some notable differences between the two to remember when creating a content marketing plan. Learn what they are and develop a killer SaaP or SaaS marketing plan that sets you appart.

3 Tips to Find the Right Digital Marketing Agency for Your SaaS Business

SaaS businesses don’t operate in the same way as other B2B companies. Because of this, their marketing strategy and tactics need to be different. These are a few things to remember when looking for a digital marketing agency to help your SaaS business.

Is Your Business Making These 7 Digital Marketing Mistakes?

We all make mistakes. Growing up, those who have come before us share the lessons they've learned so we can avoid some of the same mistakes. Here are seven digital marketing mistakes we want to share to help you avoid a few hiccups.

What You Can Learn from Tesla’s Marketing Strategy

Tesla is a brand that is directly linked to the future. It's not just electric vehicles; you can learn a lot from them to develop your future digital marketing strategy.

What You Can Learn From Netflix’s Digital Marketing Strategy

You've likely enjoyed a good Netflix binge, now it's time to binge Netflix's marketing strategy to learn all the tricks.

What You Can Learn From Google’s Digital Marketing Strategies

Google is one of the most well-known search engines on the internet. Part of Google's success is that it meets a need, is user-friendly, innovative, and has a killer digital marketing strategy you could learn from. Take a close look at Google's Digital Marketing Strategies in this post.

Digital Marketing Success Stories: A Close Look At Canva

Canva has become a wildly successful company in less than ten years! This design behemoth's success is thanks to its digital marketing strategy, branding, and user-centered design. Learn from Canva and use some of these methods in your own branding and content marketing.

Where To Start Marketing Your Business

Knowing where to start marketing your business in those early days can be tough. There are so many ways to market your service or product. How do you choose what the best option for you is? This article will outline some of the available marketing methods and discuss when they might be a good fit.

5 Reasons Why Your Content Isn't Converting

The main objective of any great piece of content really boils down to two things: it needs to engage your audience and help drive business. If your content does both these things consistently — mission accomplished. Unfortunately, a lot of companies miss the mark on this objective and are left with content that doesn't serve that purpose.

Long-Tail Keywords & Why You Should Use Them to Boost your SEO

Long-tail keywords are an SEO powerhouse! Using these keywords in your content can help you show up more frequently in search results because they mimic the way that people type and speak. In the long run, long-tail keywords could make your SEO efforts more effective.

Consistency vs. Voice & Tone: Translating Your Business’ Brand Across Social Media Platforms

Having a consistent voice for your business is crucial for branding. However, you can't expect to sound the same on Instagram as on LinkedIn. Learn how to create a consistent brand across multiple platforms in this article.

3 Key Features of Pizza Hut’s Marketing Strategy

There's a lot more to Pizza Hut's 64 years of success than just good pizza. Pizza Hut has great marketing and branding strategies that engage its customers and entertain its followers. Learn how to do the same with these key tips.

What You Can Learn from Amazon’s Successful Content Strategy

Amazon is one of the most well-known companies in the world. It's become recognizable thanks to a content strategy and business model that work. Curious about the Amazon method and how you can use this content strategy to grow your business?

Audience Personas & How to Create Content For Them

Knowing who your audience is is vital. By understanding your audience personas, you'll be able to create content specific to their needs for a greater return on investment (ROI).

How to Give Value in Your Social Media Posts

The best way to create a loyal following on social media is by providing value and content your customers want and need.

Are Instagram Reels Really That Great?

Instagram reels could be a great way to reach new customers and improve engagement rates if you know how to use them.

How to Engage Your Followers On Social Media

A large follower count on social media means nothing if they don't engage with your content. Increase your engagement on social media with these tips.

Airbnb's Content Marketing Efforts

Airbnb is more than a great idea and perfect timing. This company owes a lot of its success to excellent content marketing strategy and digital branding. You can learn how to boost your business by following these examples.

How to Build a Marketing Process in 5 Easy Steps

Understand how to build and implement a marketing process that sticks.

B2B Lead Generation: HubSpot’s Step-by-Step Guide to Promoting Lead Generating Content

We reverse engineered how HubSpot promotes their B2B lead capture content and broke it down into a template so you can apply it to your business.

How to Pitch Like Steve Jobs

Story telling is at the heart of every Steve Jobs pitch. Learn more about how you can master his pitching ability in this blog post.

No Distribution? No Organic Reach: Content Is Only As Good As The Strategy

Are you doing enough for your content distribution? Probably not.

Is the Advice “Don’t Re-Invent the Wheel” Accurate? – A Tip for New Entrepreneurs

We looked at whether the advice "Don't Reinvent the Wheel" is actually good advice.

From 0 to Hero – How Billion Dollar Companies Made Their First Dollar

We take a look at Billion Dollar Companies and learn from how they got their first customers.

Grow Your SaaS Company: Part 2 – Using Existing Tools You Don't Know About

Have a SaaS product? Don't know where to start with increasing leads and growing revenue? I talk about how you can leverage already existing tools out there for acquiring new customers.

Grow Your SaaS Company: Part 1 – Using Tools You Already Have

Learn from our failures and take advantage of this guide to growing your SaaS company

A Guide to Generating Quality Leads

Generating leads is what we all want as businesses but if they are not quality leads it is a huge waste of time. Here's how you generate quality leads.

Tools To Use To Boost Content Market Results For “Boring” Businesses

Many industries seem "boring" and it is hard to think of content that people would be interested in. We break down the tools you need to grow your audience in a boring industry.

Employee Engagement Part 2: 3 ways You Can Get Your Staff More Driven

A continuation of what motivates and engages employees. is your team performing optimally?

Employee Engagement: What Is It and Why Does it Matter?

While running your business making sure that your employees are engaged and productive is absolutely crucial.

Ghostit's "Why" - Why Our Company Exists

Continuing our Road to 100 customers series we state why Ghostit should exist.

An Inside Look At Ghostit's Company Culture and Its Projection for the Future

We had a report done on our company culture and thought it would be an interesting look inside Ghostit.

Increase Creativity in the Workplace Through Hiring and Internal Changes

Every companies goal is to be more productive and produce better results, the best way to do that is through hiring and internal changes.

Should You Hire Part Time, Full Time, or Bring on an Agency?

Should you hire full-time, part-time, or bring on an agency with the already built skills.

Ghostit's Guide On How To Stay Focused and Motivated

Since we are not a massive company with lots of resources focus and motivation is how we get 10x more done that our competitors.

Building A Customer Referral Engine - (The Cheapest And Quickest Way To Grow)

Referrals are by far the cheapest and fastest way to grow your business. Here is an outline on how you can build your own referral machine.

What is Business Culture And How Do You Use It For Business Success?

The way it’s spoken is like company culture is an item that you obtain – you either have it you don’t. But this is hugely far from the truth. You will never not have culture.

Where Do I Start With My Content Marketing Strategy?

The best content marketing starts with a good content strategy. In this article we outline what you need to get going and how you can start.

Supercharge Your B2B Lead Generation - (4 Part Checklist)

Optimize your sales funnel so you can increase your B2B Lead Generation. Here are 4 things you may be missing.

6 Software Tools Ghostit Runs On

Want to know what makes Ghostit tick?

2 Need To Know Metrics For Your Content Marketing Analysis

It's easy to get bogged down with metrics in content analysis. Focus on these two things.

A 4 Stage Outline To Building A Partnership Marketing Strategy

This 4 step process is a great starting point when building your partnership marketing strategy out.

When and How To Say No To Customers In A Positive Way

The customer is not always right. We go over when you should say no to them and how to do it.

How To Be A Better Salesperson (3 Simple Rules To Follow)

Mastering these three things will take you from a good to great salesperson.

How to Increase Motivation and Productivity in Your Team

A strong team is everything, find out how you can make them the most productive.

Strategies to Improve Your Business-Market Fit

Strategies to improve your business-market fit

How to Promote Your Online Store (5 E-commerce Tactics To Increase Sales)

Here are 5 ways you can increase sales for your online store.

How to Use Data to Inform Your Content Marketing Strategy

Want to make smarter decisions when planning content? Use data to inform your content marketing strategy.

4 Simple and Highly Effective Content Promotion Strategies

Here we share 4 highly effective content promotion strategies that we have employed, tested, and proven.

90% of Great Success Is Showing Up

Want to achieve great success? Here's how.

How Many Times Should You Follow Up With A Lead?

How many times should you follow up with a lead without being obnoxious?

5 Reasons for Business Failure and How You Can Avoid Them

In this weeks atricle we take a look at both the higher level and lower level mistakes every new business makes.

Should You Be A Generalist Or Find A Profitable Niche?

This episode of the podcast is whether or not your business should “niche down” and try to find a profitable niche or stay general so you can address a large market.

Copywriting 101: How to Write Content People Actually Want to Read

Writing great content is hard. Here are the basics to writing great copy so can increase engagement.

How Retargeting Works On Facebook, Google Display Network, and Search

How does Google retargeting, Facebook retargeting, and Search retargeting work? Find out in our latest podcast or read the blog.

Marketing Jokes You Can Take to the Next Mixer

Want to improve your joke game? Here is a good place to start!

How Ghostit Made Its First Dollar

Ghostit tells the story of how we made our first dollar. You can listen to the podcast or read the story.

How Do Small Businesses Use Twitter?

We tell you how to use Twitter effectively

What Is A Content Marketing Strategy And Do You Need One?

Stop writing content because you think you should. Create a strategy for dramatically improved results.

How Businesses Are Utilizing Facebook

Most businesses now have a Facebook page, read more to find out how you can leverage yours.

7 Online Marketing Ideas for Halloween (and Other Holidays)

Use these holiday specific ideas for your next marketing campaign! Whether that's for Halloween, Christmas or Easter. It never gets old.

3 Reasons Why Having a Content Strategy is Needed

Ghostit outlines why having a content strategy is a necessary first step to build your online presence.

Ghostit Tips to Write a Newsletter

Here we outline how to write better newsletters.

4 Marketing Concepts You Need to Get Behind

I break the top 5 marketing concepts you should get behind for 2017.

Science Digested: Does Having Your Price Upfront Decrease The Chance Of Purchase?

We break down whether or not having the price of a product present could affect the chance of it being bought repeatedly by looking at a new research paper.

3 Reasons Why Holiday Marketing Works

From using consumers sensations and perception to levarging already existing emotions, we explore three reasons why using holiday marketing works.

48 Hours - Here's Why Our Launch On Product Hunt Was Incredible

Ghostit launched on Product Hunt, heres how it went.

Science Digested: Aggressive Ads Turn Off Customers - Are You Pushing Too Hard?

The first blog post of a new series called Science Digested where we take primary scientific data on consumer behaviour and marketing research and break it down for you to read. Aggressive marketing may have the opposite effect that you want and turn OFF your customers.

Do You Need To Post To Facebook? Here's What's Working For Ghostit.

Do you need to post to Facebook? We analyze if you need social channels and their benefits for your business.

Small Scale Businesses Also Need Content Marketing - Here's Why

Ghostit Founder Rahul Bhatia goes over content marketing facts and why it's needed for small scaled businesses.

It’s 2017 – What’s the Sitch on Email Newsletters?

We cover how to know whether your e-mail newsletter is actually dead.

From Starbucks Hopping to Downtown Office - Ghostit Founders Talk Startup Journey

Read about how Ghostit was founded and what it was like building a startup without investors.

How To Increase Customer Interaction Using Your B2B Content Marketing Plan

Here is what you need to know with regard to your content marketing plan and how to build B2B leads.

Ready for a content marketing strategy that increases your traffic and conversions?

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Read Our Latest Blog Posts!

How to Effectively Share Third-Party Content

Sharing third-party content on your business website is a great thing to do. It can improve metrics, drive traffic, and make you more approachable as a business. Learn how to share third-party content in this post.

SaaS & SaaP: What’s the Difference, and Do You Market Them Differently?

Are you a SaaP or a SaaS business? There are some notable differences between the two to remember when creating a content marketing plan. Learn what they are and develop a killer SaaP or SaaS marketing plan that sets you appart.

3 Tips to Find the Right Digital Marketing Agency for Your SaaS Business

SaaS businesses don’t operate in the same way as other B2B companies. Because of this, their marketing strategy and tactics need to be different. These are a few things to remember when looking for a digital marketing agency to help your SaaS business.

Is Your Business Making These 7 Digital Marketing Mistakes?

We all make mistakes. Growing up, those who have come before us share the lessons they've learned so we can avoid some of the same mistakes. Here are seven digital marketing mistakes we want to share to help you avoid a few hiccups.

What You Can Learn from Tesla’s Marketing Strategy

Tesla is a brand that is directly linked to the future. It's not just electric vehicles; you can learn a lot from them to develop your future digital marketing strategy.

What You Can Learn From Netflix’s Digital Marketing Strategy

You've likely enjoyed a good Netflix binge, now it's time to binge Netflix's marketing strategy to learn all the tricks.

What You Can Learn From Google’s Digital Marketing Strategies

Google is one of the most well-known search engines on the internet. Part of Google's success is that it meets a need, is user-friendly, innovative, and has a killer digital marketing strategy you could learn from. Take a close look at Google's Digital Marketing Strategies in this post.

Digital Marketing Success Stories: A Close Look At Canva

Canva has become a wildly successful company in less than ten years! This design behemoth's success is thanks to its digital marketing strategy, branding, and user-centered design. Learn from Canva and use some of these methods in your own branding and content marketing.

Where To Start Marketing Your Business

Knowing where to start marketing your business in those early days can be tough. There are so many ways to market your service or product. How do you choose what the best option for you is? This article will outline some of the available marketing methods and discuss when they might be a good fit.