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The 6 Things I Have Learned About Content Marketing in My 6 Years with Ghostit

In my six years with Ghostit, the key content marketing lessons I've learned emphasize the importance of relationships, deadlines, and authenticity. Learn the valuable lessons it's taken me 6 years in the industry to understand.

Is Content Marketing Worth It for B2B Companies?

Discover the undeniable value of content marketing for B2B companies, driving lead generation, conversion, and establishing thought leadership, while also exploring the synergy of employee advocacy to enhance authenticity and credibility in the digital landscape.

The #1 Lesson from FedEx’s Content Marketing Strategy

Learn how FedEx revamped its content marketing strategy, recycling existing content to cut costs, implementing an ABLE mindset for customer-centric content, and emphasizing communication and alignment across the organization, ultimately boosting revenue by 82%.

How to Mimic Word of Mouth Marketing in Digital Content Marketing

Unlock the power of word-of-mouth marketing in the digital realm with our comprehensive guide to leveraging testimonials, influencer partnerships, user-generated content, and employee advocacy in your content marketing strategy.

Content Trends to Capitalize on in 2024: A Ghostit Insight

Stay ahead in 2024 with our insights on content trends. Explore the rise of AI-assisted content creation, the impact of short-form videos, the immersive world of interactive and AR/VR experiences, the power of user-generated content and influencers, and the growing momentum of employee advocacy.

Maximizing the Impact: A Comprehensive Guide to Measuring the ROI of Your Employee Advocacy Program

Unlock the full potential of your business with a strategic employee advocacy program. Take a close look at the importance of measuring ROI, focusing on internal metrics for fostering a positive workplace culture and external metrics to drive brand visibility, engagement, and revenue growth.

How Reebok Used Employee Advocacy to Exponentially Boost its Social Media Presence

Reebok's success in employee advocacy stems from integrating brand values into corporate culture, prioritizing employee messaging for trustworthiness, fostering a fun atmosphere with #FitAssCompany, and emphasizing transparency. This blog offers valuable insights for building and scaling effective employee advocacy programs.

The Best Ways to Scale Your Employee Advocacy Program

Discover the key strategies to successfully expand your employee advocacy program on a large scale, from securing executive buy-in and fostering a cultural shift, to preparing abundant and engaging content, addressing global variables, educating your employees, and implementing effective measurement and adjustments, all vital aspects explored in this comprehensive guide.

Why Leadership Buy-in For Your Employee Advocacy Program is a Must

Executive leadership plays a pivotal role in driving thriving employee advocacy programs. Learn why their full involvement is essential for embedding the program within company culture, motivating employees, setting clear goals, and signaling significance.

6 Green Flags to Look for When Choosing an Employee Advocacy Agency

Learn the six essential green flags to ensure your employee advocacy program's success. From brand alignment and engaging content creation to seamless platform training, these are the traits a good agency possesses.

The Future of Employee Advocacy

Discover the future of employee advocacy as it evolves beyond the basics, embracing employee-generated content and the power of AI to create more authentic and diverse messaging for reaching new audiences in the ever-changing social media landscape.

The Intersection of Mental Health and Employee Advocacy

Discover why mental wellness is crucial for a thriving employee advocacy program and learn effective strategies to support your workforce's well-being, enhance creativity, elevate engagement, and project a positive brand image.

How Adobe Uses Employee Advocacy to Develop Killer Workplace Culture

Adobe leveraged employee advocacy to foster a remarkable workplace culture. Discover the benefits and strategies to build a thriving culture through employee advocacy in this comprehensive blog.

How Employee Advocacy Can Boost Customer Engagement

Boost customer engagement and foster authenticity with an effective employee advocacy strategy that equips your team with the right tools, content, and training—learn how to extend your reach, increase employee expertise, and build trust with Ghostit's comprehensive approach.

Best Practices for Creating Content for Your Employee Advocacy Program

Amplify your brand's reach and engagement on social media with compelling content for your employee advocacy program. Learn how to incorporate visuals, craft captivating stories, strategically choose platforms, promote employee-generated content, and more tips on creating content that works to drive business growth.

Employee Advocacy: Attracting and Retaining Top Talent

Discover the benefits of employee advocacy, how it can attract and retain top talent, and practical tips for creating a strong employer brand and showcasing your company culture.

How Starbucks Uses Employee Advocacy To Boost Brand Reach

Learn how Starbucks leverages the power of employee advocacy to boost brand reach and cultivate a positive brand image. Discover their strategies and insights in this insightful blog post. Get inspired to develop your own employee advocacy program and unlock the potential of your workforce.

5 Things To Remember When Sharing Third-Party Content

Learn why sharing third-party content on your website is essential for SEO and how to do it effectively with these five tips, including being thorough, personalizing the content, and giving credit where it's due. Boost your brand and reputation by creating shareable content for your business, and book a call with the experts today!

Where Do You Get Social Media Content Ideas For Your Company's Employee Advocacy Program?

Creating a successful employee advocacy program on social media requires a well-defined employee advocacy content strategy and a steady stream of high-quality content. Learn some of the best spots to get content ideas for your social media in this blog.

How to Build a Successful Blog for Your Business

Learn how to create a successful business blog post that informs and converts customers without resorting to annoying sales pitches, including tips such as understanding your audience, creating consistent schedules, and prioritizing quality content.

The Dos and Don'ts of Employee Advocacy on Social Media

Learn how to execute an effective employee advocacy program with these dos and don'ts. From defining your goals and providing pre-approved content to having a social media policy and measurable KPIs, this guide will help you avoid common pitfalls and get the most out of your employee advocacy plan.

Why your executive team should be active on social media

Learn why executive leaders should be active on social media. With 4.76 billion people using social media platforms, engagement, catching the competition, marketing, building credibility and trust, staying current, and demonstrating leadership are all key to success in the C-suite.

Why You Should Be Working with a Content Agency

Businesses that work with content agencies enhance their content marketing efforts, better understand their brand and customers, capitalize on a content strategy that works, and increase the effectiveness of their SEO efforts.

What You Can Learn From Google’s Digital Marketing Strategies

Imitating the digital marketing strategies of major players such as Google can improve the reach and success of your business. Discover Google's top strategies, including providing a free service, leveraging technology, and building brand recognition, to optimize your own digital efforts and become an authority in your market.

8 Proven Tips to Improve Employee Advocacy and Boost Employee Engagement

Learn how to improve employee engagement and boost advocacy with these eight tips, including clear communication, data analysis, motivation, and social media presence. Discover ways to foster a productive and uplifting company culture by valuing your employees, reinforcing your brand, and listening to their feedback.

5 Ways To Use AI to Streamline Your Content

AI is changing how we create, post, and engage with content on the internet. To ignore the advances and capabilities of AI is to miss out. That being said, there are ethical ways of using AI and unethical practices to use it. Here are a few ways to streamline and assist your content creation efforts using AI.

How AI Is Changing The Content Creation Process And Digital Marketing Industry

Artificial Intelligence (AI) is changing the content creation process. It's an exciting development, but as with any technological advance, it raises ethical and legal questions, as well as concerns about job loss. 

How Do You Get More Employees Involved in Your Employee Advocacy Program?

Employee advocacy programs can be great for business, but they can also be a great thing for employees! If you want to get more employees involved with your employee advocacy program, make sure they know what’s in it for them. Here are six ways to do just that. 

How Employee Social Media Advocacy Programs Can Drive Business Growth

If your social media strategy is lagging, there’s a newer, highly effective strategy businesses have started to utilize for social media: employee advocacy programs.

Immersive Experiences and Digital Marketing Strategies

Immersive experiences can play a crucial role in boosting digital marketing efforts and engaging your followers. Make sure you're creating experiences that not only engage the target audience but also drive conversions.

How to Share Third-Party Content on Social Media

Sharing third-party content on social media can be a great way to engage with your audience, but it's important to do so in a legal and ethical manner.

Creating an Employee Advocacy Content Strategy For Larger Enterprise Companies

An employee advocacy program amplifies your content and builds your brand's credibility. An employee advocacy strategy can help even the largest enterprise company grow and expand its reach and reputation.

Dissecting Bloomberg’s Content Marketing Efforts

Bloomberg remains relevant through its content marketing efforts by delivering end-to-end financial SaaS, enterprise apps, trading platforms, and analytical data. It rules the roost by driving the narrative in print and digital content.

How Can PPC Ads Help Your Business? (Simplified)

Pay-per-click (PPC) advertising is a way to boost traffic to your website by paying for each ad click. The real question, however, is, "is it worth it?"

Valentine’s Day Content - Is It Worth It?

Could putting effort into Valentine's Day marketing help your business increase conversions? Here are a few ideas for optimizing holiday messaging this holiday season.

What You Can Learn From Facebook’s Marketing Strategy and Successes

Thanks to impressive digital marketing and content strategies, Facebook has secured itself at the top of the social media race. Here's what you could learn from them:

The 8 Best Content Marketing Books You Need to Read

Looking for a solid reading list to improve your content marketing and branding knowledge this year? These are the 8 books that will change the way you look at digital marketing and content.

5 Ways to Get Your Team Excited About Employee Advocacy

Employee advocacy can significantly benefit your business and your staff if executed well. When messaging comes from employees instead of companies, you can increase brand recognition and trust and convert more leads!

6 Steps to Building a Social Media Advocacy Program (and Why You Should)

You’re likely aware of the employee brand ambassador stats (they’re good) — especially if you combine employee brand ambassadors and social media in an employee advocacy strategy.

6 Ways to Make Social Selling Work for Your Business

Nearly every business has a digital marketing strategy in place and recognizes the power of social media. This blog post is designed to help you dive into and hone the science-gone-artform of social selling.

Brand Management vs. Content Management: What’s The Difference?

What is the difference between content management and brand management? This blog post will cover all of that and why it matters.

When Is The Right Time To Rebrand?

Throughout the life of your business, rebranding will be necessary. These are just some of the indicators that a rebrand is needed.

5 Key Takeaways from Shopify’s Success Story

Even if you haven't directly interacted with Shopify, you've likely purchased something from a website powered by them. What can we learn from this startup turned million-dollar enterprise? Read this post to see.

How to Improve Organic Content ROI for B2B Companies

Organic content takes time to see results, but it works if it's high-quality. If you want to see an improvement in your return on investment (ROI) from your organic content efforts, you need these tips.

Getting Indexed on Google Is No Easy Task

Ranking well on Google is crucial to succeeding in today's digital market. If you want your business to perform well on the largest search platform around, you need to know how to get indexed by Google.

How to Effectively Share Third-Party Content

Sharing third-party content on your business website is a great thing to do. It can improve metrics, drive traffic, and make you more approachable as a business. Learn how to share third-party content in this post.

SaaS & SaaP: What’s the Difference, and Do You Market Them Differently?

Are you a SaaP or a SaaS business? There are some notable differences between the two to remember when creating a content marketing plan. Learn what they are and develop a killer SaaP or SaaS marketing plan that sets you appart.

3 Tips to Find the Right Digital Marketing Agency for Your SaaS Business

SaaS businesses don’t operate in the same way as other B2B companies. Because of this, their marketing strategy and tactics need to be different. These are a few things to remember when looking for a digital marketing agency to help your SaaS business.

Is Your Business Making These 7 Digital Marketing Mistakes?

We all make mistakes. Growing up, those who have come before us share the lessons they've learned so we can avoid some of the same mistakes. Here are seven digital marketing mistakes we want to share to help you avoid a few hiccups.

What You Can Learn from Tesla’s Marketing Strategy

Tesla is a brand that is directly linked to the future. It's not just electric vehicles; you can learn a lot from them to develop your future digital marketing strategy.

What You Can Learn From Netflix’s Digital Marketing Strategy

You've likely enjoyed a good Netflix binge, now it's time to binge Netflix's marketing strategy to learn all the tricks.

What You Can Learn From Google’s Digital Marketing Strategies

Google is one of the most well-known search engines on the internet. Part of Google's success is that it meets a need, is user-friendly, innovative, and has a killer digital marketing strategy you could learn from. Take a close look at Google's Digital Marketing Strategies in this post.

Digital Marketing Success Stories: A Close Look At Canva

Canva has become a wildly successful company in less than ten years! This design behemoth's success is thanks to its digital marketing strategy, branding, and user-centered design. Learn from Canva and use some of these methods in your own branding and content marketing.

Where To Start Marketing Your Business

Knowing where to start marketing your business in those early days can be tough. There are so many ways to market your service or product. How do you choose what the best option for you is? This article will outline some of the available marketing methods and discuss when they might be a good fit.

5 Reasons Why Your Content Isn't Converting

The main objective of any great piece of content really boils down to two things: it needs to engage your audience and help drive business. If your content does both these things consistently — mission accomplished. Unfortunately, a lot of companies miss the mark on this objective and are left with content that doesn't serve that purpose.

Long-Tail Keywords & Why You Should Use Them to Boost your SEO

Long-tail keywords are an SEO powerhouse! Using these keywords in your content can help you show up more frequently in search results because they mimic the way that people type and speak. In the long run, long-tail keywords could make your SEO efforts more effective.

Consistency vs. Voice & Tone: Translating Your Business’ Brand Across Social Media Platforms

Having a consistent voice for your business is crucial for branding. However, you can't expect to sound the same on Instagram as on LinkedIn. Learn how to create a consistent brand across multiple platforms in this article.

3 Key Features of Pizza Hut’s Marketing Strategy

There's a lot more to Pizza Hut's 64 years of success than just good pizza. Pizza Hut has great marketing and branding strategies that engage its customers and entertain its followers. Learn how to do the same with these key tips.

What You Can Learn from Amazon’s Successful Content Strategy

Amazon is one of the most well-known companies in the world. It's become recognizable thanks to a content strategy and business model that work. Curious about the Amazon method and how you can use this content strategy to grow your business?

Audience Personas & How to Create Content For Them

Knowing who your audience is is vital. By understanding your audience personas, you'll be able to create content specific to their needs for a greater return on investment (ROI).

How to Give Value in Your Social Media Posts

The best way to create a loyal following on social media is by providing value and content your customers want and need.

Are Instagram Reels Really That Great?

Instagram reels could be a great way to reach new customers and improve engagement rates if you know how to use them.

How to Engage Your Followers On Social Media

A large follower count on social media means nothing if they don't engage with your content. Increase your engagement on social media with these tips.

Airbnb's Content Marketing Efforts

Airbnb is more than a great idea and perfect timing. This company owes a lot of its success to excellent content marketing strategy and digital branding. You can learn how to boost your business by following these examples.

How to Build a Marketing Process in 5 Easy Steps

Understand how to build and implement a marketing process that sticks.

B2B Lead Generation: HubSpot’s Step-by-Step Guide to Promoting Lead Generating Content

We reverse engineered how HubSpot promotes their B2B lead capture content and broke it down into a template so you can apply it to your business.

How to Pitch Like Steve Jobs

Story telling is at the heart of every Steve Jobs pitch. Learn more about how you can master his pitching ability in this blog post.

No Distribution? No Organic Reach? Your Content is Only as Good as Your Strategy

Are you doing enough for your content distribution? Probably not.

Is the Advice “Don’t Re-Invent the Wheel” Accurate? – A Tip for New Entrepreneurs

We looked at whether the advice "Don't Reinvent the Wheel" is actually good advice.

From 0 to Hero – How Billion Dollar Companies Made Their First Dollar

We take a look at Billion Dollar Companies and learn from how they got their first customers.

Grow Your SaaS Company: Part 2 – Using Existing Tools You Don't Know About

Have a SaaS product? Don't know where to start with increasing leads and growing revenue? I talk about how you can leverage already existing tools out there for acquiring new customers.

Grow Your SaaS Company: Part 1 – Using Tools You Already Have

Learn from our failures and take advantage of this guide to growing your SaaS company

A Guide to Generating Quality Leads

Generating leads is what we all want as businesses but if they are not quality leads it is a huge waste of time. Here's how you generate quality leads.

Tools To Use To Boost Content Market Results For “Boring” Businesses

Many industries seem "boring" and it is hard to think of content that people would be interested in. We break down the tools you need to grow your audience in a boring industry.

Employee Engagement Part 2: 3 ways You Can Get Your Staff More Driven

A continuation of what motivates and engages employees. is your team performing optimally?

Employee Engagement: What Is It and Why Does it Matter?

While running your business making sure that your employees are engaged and productive is absolutely crucial.

Ghostit's "Why" - Why Our Company Exists

Continuing our Road to 100 customers series we state why Ghostit should exist.

An Inside Look At Ghostit's Company Culture and Its Projection for the Future

We had a report done on our company culture and thought it would be an interesting look inside Ghostit.

Increase Creativity in the Workplace Through Hiring and Internal Changes

Every companies goal is to be more productive and produce better results, the best way to do that is through hiring and internal changes.

Should You Hire Part Time, Full Time, or Bring on an Agency?

Should you hire full-time, part-time, or bring on an agency with the already built skills.

Ghostit's Guide On How To Stay Focused and Motivated

Since we are not a massive company with lots of resources focus and motivation is how we get 10x more done that our competitors.

Building A Customer Referral Engine - (The Cheapest And Quickest Way To Grow)

Referrals are by far the cheapest and fastest way to grow your business. Here is an outline on how you can build your own referral machine.

What is Business Culture And How Do You Use It For Business Success?

The way it’s spoken is like company culture is an item that you obtain – you either have it you don’t. But this is hugely far from the truth. You will never not have culture.

Where Do I Start With My Content Marketing Strategy?

The best content marketing starts with a good content strategy. In this article we outline what you need to get going and how you can start.

Supercharge Your B2B Lead Generation - (4 Part Checklist)

Optimize your sales funnel so you can increase your B2B Lead Generation. Here are 4 things you may be missing.

6 Software Tools Ghostit Runs On

Want to know what makes Ghostit tick?

2 Need To Know Metrics For Your Content Marketing Analysis

It's easy to get bogged down with metrics in content analysis. Focus on these two things.

A 4 Stage Outline To Building A Partnership Marketing Strategy

This 4 step process is a great starting point when building your partnership marketing strategy out.

When and How To Say No To Customers In A Positive Way

The customer is not always right. We go over when you should say no to them and how to do it.

How To Be A Better Salesperson (3 Simple Rules To Follow)

Mastering these three things will take you from a good to great salesperson.

How to Increase Motivation and Productivity in Your Team

A strong team is everything, find out how you can make them the most productive.

Strategies to Improve Your Business-Market Fit

Strategies to improve your business-market fit

How to Promote Your Online Store (5 E-commerce Tactics To Increase Sales)

Here are 5 ways you can increase sales for your online store.

How to Use Data to Inform Your Content Marketing Strategy

Want to make smarter decisions when planning content? Use data to inform your content marketing strategy.

4 Simple and Highly Effective Content Promotion Strategies

Here we share 4 highly effective content promotion strategies that we have employed, tested, and proven.

90% of Great Success Is Showing Up

Want to achieve great success? Here's how.

How Many Times Should You Follow Up With A Lead?

How many times should you follow up with a lead without being obnoxious?

Ghostit Updates - December 2017

Ghostit has been working on some awesome things we are looking forward to sharing with you.

5 Reasons for Business Failure and How You Can Avoid Them

In this weeks atricle we take a look at both the higher level and lower level mistakes every new business makes.

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Read Our Latest Blog Posts!

The 6 Things I Have Learned About Content Marketing in My 6 Years with Ghostit

In my six years with Ghostit, the key content marketing lessons I've learned emphasize the importance of relationships, deadlines, and authenticity. Learn the valuable lessons it's taken me 6 years in the industry to understand.

Is Content Marketing Worth It for B2B Companies?

Discover the undeniable value of content marketing for B2B companies, driving lead generation, conversion, and establishing thought leadership, while also exploring the synergy of employee advocacy to enhance authenticity and credibility in the digital landscape.

The #1 Lesson from FedEx’s Content Marketing Strategy

Learn how FedEx revamped its content marketing strategy, recycling existing content to cut costs, implementing an ABLE mindset for customer-centric content, and emphasizing communication and alignment across the organization, ultimately boosting revenue by 82%.

How to Mimic Word of Mouth Marketing in Digital Content Marketing

Unlock the power of word-of-mouth marketing in the digital realm with our comprehensive guide to leveraging testimonials, influencer partnerships, user-generated content, and employee advocacy in your content marketing strategy.

Content Trends to Capitalize on in 2024: A Ghostit Insight

Stay ahead in 2024 with our insights on content trends. Explore the rise of AI-assisted content creation, the impact of short-form videos, the immersive world of interactive and AR/VR experiences, the power of user-generated content and influencers, and the growing momentum of employee advocacy.

Maximizing the Impact: A Comprehensive Guide to Measuring the ROI of Your Employee Advocacy Program

Unlock the full potential of your business with a strategic employee advocacy program. Take a close look at the importance of measuring ROI, focusing on internal metrics for fostering a positive workplace culture and external metrics to drive brand visibility, engagement, and revenue growth.

How Reebok Used Employee Advocacy to Exponentially Boost its Social Media Presence

Reebok's success in employee advocacy stems from integrating brand values into corporate culture, prioritizing employee messaging for trustworthiness, fostering a fun atmosphere with #FitAssCompany, and emphasizing transparency. This blog offers valuable insights for building and scaling effective employee advocacy programs.

The Best Ways to Scale Your Employee Advocacy Program

Discover the key strategies to successfully expand your employee advocacy program on a large scale, from securing executive buy-in and fostering a cultural shift, to preparing abundant and engaging content, addressing global variables, educating your employees, and implementing effective measurement and adjustments, all vital aspects explored in this comprehensive guide.

Why Leadership Buy-in For Your Employee Advocacy Program is a Must

Executive leadership plays a pivotal role in driving thriving employee advocacy programs. Learn why their full involvement is essential for embedding the program within company culture, motivating employees, setting clear goals, and signaling significance.