Marketing your products and services is almost a full-time job in this day and age. You truly need to stay on top of all the latest trends and what’s going on in the world in order to hit the right tone. Plus, you must stand out from everyone else who’s trying to gain valuable attention online.
The best way to ensure your posts stand out and keep people coming back for more — not to mention actually purchasing your products and/or services — is to provide great value in your social media posts. Keep the following tips in mind to create content that will convert into sales.
Know Your Target Audience
Think about who would be most interested in your product and/or service and direct your marketing at them. You should create an audience persona and truly take the time to think about who these people are, what inspires them, what they want and need, and where they hang out online.
Once you know who your target audience is, figure out what their biggest obstacles are and solve them. These solutions don’t even have to be directly related to your products or services. Providing some tips and links that are relevant and useful to your target market will gain their appreciation and trust in your brand.
Posting eye-catching images and quotes will help to make your readers feel uplifted. Plus, these types of posts are often shared — which opens up your content to other people. Make sure you find something that relates to your business, at least somewhat — for example, health-based images and quotes if you’re selling healthy foods or exercise gear.
Go Behind The Scenes
The main thing that sets your business apart from the others is YOU! People want to learn how and why you created your business — and adding a personal touch makes your brand seem more relatable, too. Show off some interesting parts of your production, highlight some of your employees, and give personal updates to let your readers know who the face behind the business is.
Another great way to show off your brand’s personality is to go live on your social media feeds. Ask your readers to submit questions for you to answer during this time, give a tour of your warehouse, or share tutorials on how to use your products. Keep these live events short, to the point, and interesting.
Give Exclusive Content
If you’re sharing the exact same content across all your social media feeds there’s no reason for your readers to follow you on every platform. So, it’s important to vary your content on each site! You could host your Q&A sessions on Facebook Live, use Instagram for incredible quotes and images, and use Twitter for useful links and tips. Promote different contests and provide giveaways and sneak peeks to new products on different platforms to encourage people to follow you on all your social media channels.
Talk to Ghostit
Creating valuable content is exactly what we do at Ghostit! We create, schedule, and promote customized content that will increase traffic to your website — which translates into valuable sales. Contact us now to see how we can help you.