5 Ways to Get Your Team Excited About Employee Advocacy

Employee advocacy on social media has been making headlines lately as one of the top tools for businesses to boost their conversions. Employees spend about 8 hours a week on their phones for non-work related things — How do you motivate staff to use social media to benefit your business? With an enticing employee advocacy program! Don’t have one yet? Start with reading this blog post that lays out how to build a social media advocacy program and how your business will benefit from it! 

If you’ve already taken the time to build an employee advocacy or social selling program but haven’t had much success in getting your team to use it, keep reading. 

1. Make it Easy 

Your employee advocacy program shouldn’t feel like more work. Where’s the fun in that? Motivate your staff to use social media by making it as easy as possible. There are a few key things you can do to help:

  • Make posts easy to find
  • Minimize the number of steps needed to share content 
  • Create fun and engaging content that they WANT to share

Ways to make it easy include creating a central hub, like an advocacy board or a designated channel, on whatever collaboration tool your business uses. That way, the content you want to share is readily available. Another option is to post the links directly to your own social media, such as LinkedIn, so all your team needs to do is share it from there. 

Finally, if you’re creating good content (which you should be!), they’ll want to share it anyway! You don’t want your employees to cringe or feel like they’re selling out by posting branded content. If you need a hand with creating great blog posts or social media posts that add value to your readers’ (and employees’) lives, get in touch with us today

2. Provide Tips and Training

If employees aren’t comfortable using social media or are new to the game, getting them to start is as easy as providing tips and training. Not only does it benefit you by setting boundaries for their advocacy social media use, but it also gives them the confidence they need to get started. Don’t assume everyone knows the ins and outs of social media best practices just because they have a LinkedIn account. 

Some areas that training can help with include: 

  • Where to find the content you want shared
  • How often to post
  • The best times to post
  • Suggested hashtags
  • Suggested captions 
  • Best social media channels for posts 
  • Optimizing posts and profiles 

The tricky thing with social media is that the algorithms that power post visibility also change throughout the year, affecting the above aspects. You can host training sessions or provide your team with new hashtags, captions, and keywords throughout the year. This can also serve as a friendly reminder to post if they haven’t lately!

3. Give Them a Reason

A crucial part of establishing employee advocacy on social media is creating a program where nobody feels forced to participate. Give them a few reasons it’s worth their time. After all, they’re putting their names on the line and using their platforms to help you build yours. Here are a few ways to give them a reason to join the program: 

  • They’ll develop their own platform and voice as an industry leader
  • You can create a reward program to help build incentive 
  • Provide robust and inspiring content that they’ll want to share 

4. Show Them the Results

If you’re asking for employee advocacy on social media, you need to be able to show them that it works. While we’ve talked about KPIs and measuring the success of your employee advocacy tool for your own business, it can also be super motivating for your team to see the benefits too! Forbes suggests looking at the results collectively. Just like you’re tracking your own KPIs, you can show your team things like an increase in engagement with the company page as more members of your team start sharing posts. 

Look for those parallels that show a crossover win between your team’s engagement and your social media KPIs. 

5. Celebrate Your Advocates

Showing your team the benefit of the advocacy social media program also means you can celebrate the wins together! Not only will sharing the results (as suggested above) help motivate more of your employees to get started but celebrating your top performers will also help them feel like their efforts are appreciated. Successful advocates can be a massive benefit to your business. They help boost your brand recognition and reliability and can also set an excellent example for their coworkers. If you want to motivate your staff to use social media as part of your employee advocacy efforts, be sure to celebrate the ones who already do! 

A little recognition goes a long way… a thank-you note, a name callout in the company newsletter, a lunch on the house, or a gift card to a popular retailer!

Employee advocacy can significantly benefit your business and your staff if executed well. When messaging comes from employees instead of companies, you can increase brand recognition and trust and convert more leads! There are a plethora of reasons to start an advocacy program. After all, if you’re not encouraging your staff to use social media and other ways to connect digitally, you’re missing out on leveraging a massive network to extend your brand’s reach. You just need to motivate your staff the right way!

Join Our Email List

Thanks! We will only send you awesome things or helpful tips on how to improve your business.
Hmm, something went wrong try again!

Related Posts

No items found.

5 Ways to Get Your Team Excited About Employee Advocacy

5 Ways to Get Your Team Excited About Employee Advocacy

Author :

Laurissa Cebryk

Employee advocacy on social media has been making headlines lately as one of the top tools for businesses to boost their conversions. Employees spend about 8 hours a week on their phones for non-work related things — How do you motivate staff to use social media to benefit your business? With an enticing employee advocacy program! Don’t have one yet? Start with reading this blog post that lays out how to build a social media advocacy program and how your business will benefit from it! 

If you’ve already taken the time to build an employee advocacy or social selling program but haven’t had much success in getting your team to use it, keep reading. 

1. Make it Easy 

Your employee advocacy program shouldn’t feel like more work. Where’s the fun in that? Motivate your staff to use social media by making it as easy as possible. There are a few key things you can do to help:

  • Make posts easy to find
  • Minimize the number of steps needed to share content 
  • Create fun and engaging content that they WANT to share

Ways to make it easy include creating a central hub, like an advocacy board or a designated channel, on whatever collaboration tool your business uses. That way, the content you want to share is readily available. Another option is to post the links directly to your own social media, such as LinkedIn, so all your team needs to do is share it from there. 

Finally, if you’re creating good content (which you should be!), they’ll want to share it anyway! You don’t want your employees to cringe or feel like they’re selling out by posting branded content. If you need a hand with creating great blog posts or social media posts that add value to your readers’ (and employees’) lives, get in touch with us today

2. Provide Tips and Training

If employees aren’t comfortable using social media or are new to the game, getting them to start is as easy as providing tips and training. Not only does it benefit you by setting boundaries for their advocacy social media use, but it also gives them the confidence they need to get started. Don’t assume everyone knows the ins and outs of social media best practices just because they have a LinkedIn account. 

Some areas that training can help with include: 

  • Where to find the content you want shared
  • How often to post
  • The best times to post
  • Suggested hashtags
  • Suggested captions 
  • Best social media channels for posts 
  • Optimizing posts and profiles 

The tricky thing with social media is that the algorithms that power post visibility also change throughout the year, affecting the above aspects. You can host training sessions or provide your team with new hashtags, captions, and keywords throughout the year. This can also serve as a friendly reminder to post if they haven’t lately!

3. Give Them a Reason

A crucial part of establishing employee advocacy on social media is creating a program where nobody feels forced to participate. Give them a few reasons it’s worth their time. After all, they’re putting their names on the line and using their platforms to help you build yours. Here are a few ways to give them a reason to join the program: 

  • They’ll develop their own platform and voice as an industry leader
  • You can create a reward program to help build incentive 
  • Provide robust and inspiring content that they’ll want to share 

4. Show Them the Results

If you’re asking for employee advocacy on social media, you need to be able to show them that it works. While we’ve talked about KPIs and measuring the success of your employee advocacy tool for your own business, it can also be super motivating for your team to see the benefits too! Forbes suggests looking at the results collectively. Just like you’re tracking your own KPIs, you can show your team things like an increase in engagement with the company page as more members of your team start sharing posts. 

Look for those parallels that show a crossover win between your team’s engagement and your social media KPIs. 

5. Celebrate Your Advocates

Showing your team the benefit of the advocacy social media program also means you can celebrate the wins together! Not only will sharing the results (as suggested above) help motivate more of your employees to get started but celebrating your top performers will also help them feel like their efforts are appreciated. Successful advocates can be a massive benefit to your business. They help boost your brand recognition and reliability and can also set an excellent example for their coworkers. If you want to motivate your staff to use social media as part of your employee advocacy efforts, be sure to celebrate the ones who already do! 

A little recognition goes a long way… a thank-you note, a name callout in the company newsletter, a lunch on the house, or a gift card to a popular retailer!

Employee advocacy can significantly benefit your business and your staff if executed well. When messaging comes from employees instead of companies, you can increase brand recognition and trust and convert more leads! There are a plethora of reasons to start an advocacy program. After all, if you’re not encouraging your staff to use social media and other ways to connect digitally, you’re missing out on leveraging a massive network to extend your brand’s reach. You just need to motivate your staff the right way!

Ready for a content marketing strategy that increases your traffic and conversions?

Check our

Read Our Latest Blog Posts!

How to Mimic Word of Mouth Marketing in Digital Content Marketing

Unlock the power of word-of-mouth marketing in the digital realm with our comprehensive guide to leveraging testimonials, influencer partnerships, user-generated content, and employee advocacy in your content marketing strategy.

Content Trends to Capitalize on in 2024: A Ghostit Insight

Stay ahead in 2024 with our insights on content trends. Explore the rise of AI-assisted content creation, the impact of short-form videos, the immersive world of interactive and AR/VR experiences, the power of user-generated content and influencers, and the growing momentum of employee advocacy.

Maximizing the Impact: A Comprehensive Guide to Measuring the ROI of Your Employee Advocacy Program

Unlock the full potential of your business with a strategic employee advocacy program. Take a close look at the importance of measuring ROI, focusing on internal metrics for fostering a positive workplace culture and external metrics to drive brand visibility, engagement, and revenue growth.

How Reebok Used Employee Advocacy to Exponentially Boost its Social Media Presence

Reebok's success in employee advocacy stems from integrating brand values into corporate culture, prioritizing employee messaging for trustworthiness, fostering a fun atmosphere with #FitAssCompany, and emphasizing transparency. This blog offers valuable insights for building and scaling effective employee advocacy programs.

The Best Ways to Scale Your Employee Advocacy Program

Discover the key strategies to successfully expand your employee advocacy program on a large scale, from securing executive buy-in and fostering a cultural shift, to preparing abundant and engaging content, addressing global variables, educating your employees, and implementing effective measurement and adjustments, all vital aspects explored in this comprehensive guide.

Why Leadership Buy-in For Your Employee Advocacy Program is a Must

Executive leadership plays a pivotal role in driving thriving employee advocacy programs. Learn why their full involvement is essential for embedding the program within company culture, motivating employees, setting clear goals, and signaling significance.

6 Green Flags to Look for When Choosing an Employee Advocacy Agency

Learn the six essential green flags to ensure your employee advocacy program's success. From brand alignment and engaging content creation to seamless platform training, these are the traits a good agency possesses.

The Future of Employee Advocacy

Discover the future of employee advocacy as it evolves beyond the basics, embracing employee-generated content and the power of AI to create more authentic and diverse messaging for reaching new audiences in the ever-changing social media landscape.

The Intersection of Mental Health and Employee Advocacy

Discover why mental wellness is crucial for a thriving employee advocacy program and learn effective strategies to support your workforce's well-being, enhance creativity, elevate engagement, and project a positive brand image.