Laurissa Cebryk

Laurissa Cebryk

Content Creator

Born in the prairies, but raised by the ocean, Laurissa spent four years in Montréal and abroad obtaining a BA in Psychology and Behavioural Science before returning home to the coast. Now, she can be found traveling, surfing, hiking, running, or sipping good beer or wine while cozied up out of the rain. Born out of a love for adventure, the written word, and human connection, Laurissa uses content creation as a way to play with words in an engaging way and tell captivating stories.

Articles written by
Laurissa Cebryk
5 Things To Remember When Sharing Third-Party Content

Learn why sharing third-party content on your website is essential for SEO and how to do it effectively with these five tips, including being thorough, personalizing the content, and giving credit where it's due. Boost your brand and reputation by creating shareable content for your business, and book a call with the experts today!

8 Proven Tips to Improve Employee Advocacy and Boost Employee Engagement

Learn how to improve employee engagement and boost advocacy with these eight tips, including clear communication, data analysis, motivation, and social media presence. Discover ways to foster a productive and uplifting company culture by valuing your employees, reinforcing your brand, and listening to their feedback.

How Do You Get More Employees Involved in Your Employee Advocacy Program?

Employee advocacy programs can be great for business, but they can also be a great thing for employees! If you want to get more employees involved with your employee advocacy program, make sure they know what’s in it for them. Here are six ways to do just that. 

How Employee Social Media Advocacy Programs Can Drive Business Growth

If your social media strategy is lagging, there’s a newer, highly effective strategy businesses have started to utilize for social media: employee advocacy programs.

5 Ways to Get Your Team Excited About Employee Advocacy

Employee advocacy can significantly benefit your business and your staff if executed well. When messaging comes from employees instead of companies, you can increase brand recognition and trust and convert more leads!

6 Steps to Building a Social Media Advocacy Program (and Why You Should)

You’re likely aware of the employee brand ambassador stats (they’re good) — especially if you combine employee brand ambassadors and social media in an employee advocacy strategy.

6 Ways to Make Social Selling Work for Your Business

Nearly every business has a digital marketing strategy in place and recognizes the power of social media. This blog post is designed to help you dive into and hone the science-gone-artform of social selling.

5 Key Takeaways from Shopify’s Success Story

Even if you haven't directly interacted with Shopify, you've likely purchased something from a website powered by them. What can we learn from this startup turned million-dollar enterprise? Read this post to see.

How to Effectively Share Third-Party Content

Sharing third-party content on your business website is a great thing to do. It can improve metrics, drive traffic, and make you more approachable as a business. Learn how to share third-party content in this post.

Is Your Business Making These 7 Digital Marketing Mistakes?

We all make mistakes. Growing up, those who have come before us share the lessons they've learned so we can avoid some of the same mistakes. Here are seven digital marketing mistakes we want to share to help you avoid a few hiccups.

What You Can Learn from Tesla’s Marketing Strategy

Tesla is a brand that is directly linked to the future. It's not just electric vehicles; you can learn a lot from them to develop your future digital marketing strategy.

What You Can Learn From Netflix’s Digital Marketing Strategy

You've likely enjoyed a good Netflix binge, now it's time to binge Netflix's marketing strategy to learn all the tricks.

Long-Tail Keywords & Why You Should Use Them to Boost your SEO

Long-tail keywords are an SEO powerhouse! Using these keywords in your content can help you show up more frequently in search results because they mimic the way that people type and speak. In the long run, long-tail keywords could make your SEO efforts more effective.

Consistency vs. Voice & Tone: Translating Your Business’ Brand Across Social Media Platforms

Having a consistent voice for your business is crucial for branding. However, you can't expect to sound the same on Instagram as on LinkedIn. Learn how to create a consistent brand across multiple platforms in this article.

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How Starbucks Uses Employee Advocacy To Boost Brand Reach

Learn how Starbucks leverages the power of employee advocacy to boost brand reach and cultivate a positive brand image. Discover their strategies and insights in this insightful blog post. Get inspired to develop your own employee advocacy program and unlock the potential of your workforce.

5 Things To Remember When Sharing Third-Party Content

Learn why sharing third-party content on your website is essential for SEO and how to do it effectively with these five tips, including being thorough, personalizing the content, and giving credit where it's due. Boost your brand and reputation by creating shareable content for your business, and book a call with the experts today!

Where Do You Get Social Media Content Ideas For Your Company's Employee Advocacy Program?

Creating a successful employee advocacy program on social media requires a well-defined employee advocacy content strategy and a steady stream of high-quality content. Learn some of the best spots to get content ideas for your social media in this blog.

How to Build a Successful Blog for Your Business

Learn how to create a successful business blog post that informs and converts customers without resorting to annoying sales pitches, including tips such as understanding your audience, creating consistent schedules, and prioritizing quality content.

The Dos and Don'ts of Employee Advocacy on Social Media

Learn how to execute an effective employee advocacy program with these dos and don'ts. From defining your goals and providing pre-approved content to having a social media policy and measurable KPIs, this guide will help you avoid common pitfalls and get the most out of your employee advocacy plan.

Why your executive team should be active on social media

Learn why executive leaders should be active on social media. With 4.76 billion people using social media platforms, engagement, catching the competition, marketing, building credibility and trust, staying current, and demonstrating leadership are all key to success in the C-suite.

Why You Should Be Working with a Content Agency

Businesses that work with content agencies enhance their content marketing efforts, better understand their brand and customers, capitalize on a content strategy that works, and increase the effectiveness of their SEO efforts.

What You Can Learn From Google’s Digital Marketing Strategies

Imitating the digital marketing strategies of major players such as Google can improve the reach and success of your business. Discover Google's top strategies, including providing a free service, leveraging technology, and building brand recognition, to optimize your own digital efforts and become an authority in your market.

8 Proven Tips to Improve Employee Advocacy and Boost Employee Engagement

Learn how to improve employee engagement and boost advocacy with these eight tips, including clear communication, data analysis, motivation, and social media presence. Discover ways to foster a productive and uplifting company culture by valuing your employees, reinforcing your brand, and listening to their feedback.