How to Effectively Share Third-Party Content

While it may seem counterintuitive to some, sharing third-party content on your business website can be a great thing to do. You can’t talk about yourself all the time. However, you need to make sure you do it in the most effective way possible to get the most out of it. Here are ten things to think about looking to post third-party content the right way. 

What is third-party content? 

Third-party content is anything external to your own site. This can include Youtube videos, hyperlinks to other articles, apps, images, and so on. So, why do you need it? 

SEO

When it comes to SEO, hyperlinks are crucial. By sharing third-party content, you’re giving your own page a little boost. It’s also an opportunity to collaborate with another business — you can show how you link to their site and maybe they can do the same for you… Like a little search engine double-whammy. 

Want to know more about how to boost SEO for your business? Check out our other post on keywords! 

Value

You can’t just share third-party content just because you find it interesting. It should also offer some value to your client, be it information related to your brand and business, a fun little video that adds some humour and personality to your other content, or a neat tool they can use in their day-to-day life. With so much content out there in the world, readers are quick to determine if what you’re sharing is worth the read. Make sure it is interesting!

 If you’re thinking about sharing something, go through this checklist:

  • Is it related to my business or product? 
  • Does it provide something to my client (eg. Context, information, a helpful tool)? 
  • Does it detract from my brand?
  • Will my client know why it is included in my content? 
  • Does it waste my client’s time to follow the link/watch the video?
  • Is it interesting enough to share?

Be thorough

If you find an article that you think is share-worthy, be sure to read it all the way through! You could discover by the end that they actually don’t support the type of service your business offers or maybe have some other conflicting opinions that don’t align with your business. When it comes to third-party content, thoroughly vetting exactly what you share is key. Plus, in a world where “fake news” is extremely common, you want to make sure that you’re sharing things that are true. 

Personalize

Just posting a link for your clients to follow isn’t enough. You still need to make it yours and give it context! A quick blurb about why you’ve included it goes a long way. It can also help build your business brand, reputation, and lets readers and potential clients your stance on the content that you share. 

Give credit

Don’t forget, any time you use someone else’s content, you must give credit. That means a link, a name attached to a quote, or some other indication of who created what you’re using. This is also important when it comes to third-party content on social media, so make sure to check out our post for pointers on that. 

If you’re looking to create thoroughly-vetted, well-written, shareable content for your business to help boost your SEO and convert clicks… Well… You’ve come to the right place. Book a call with us today to get started!

Join Our Email List

Thanks! We will only send you awesome things or helpful tips on how to improve your business.
Hmm, something went wrong try again!

Related Posts

No items found.

How to Effectively Share Third-Party Content

How to Effectively Share Third-Party Content

Author :

Laurissa Cebryk

While it may seem counterintuitive to some, sharing third-party content on your business website can be a great thing to do. You can’t talk about yourself all the time. However, you need to make sure you do it in the most effective way possible to get the most out of it. Here are ten things to think about looking to post third-party content the right way. 

What is third-party content? 

Third-party content is anything external to your own site. This can include Youtube videos, hyperlinks to other articles, apps, images, and so on. So, why do you need it? 

SEO

When it comes to SEO, hyperlinks are crucial. By sharing third-party content, you’re giving your own page a little boost. It’s also an opportunity to collaborate with another business — you can show how you link to their site and maybe they can do the same for you… Like a little search engine double-whammy. 

Want to know more about how to boost SEO for your business? Check out our other post on keywords! 

Value

You can’t just share third-party content just because you find it interesting. It should also offer some value to your client, be it information related to your brand and business, a fun little video that adds some humour and personality to your other content, or a neat tool they can use in their day-to-day life. With so much content out there in the world, readers are quick to determine if what you’re sharing is worth the read. Make sure it is interesting!

 If you’re thinking about sharing something, go through this checklist:

  • Is it related to my business or product? 
  • Does it provide something to my client (eg. Context, information, a helpful tool)? 
  • Does it detract from my brand?
  • Will my client know why it is included in my content? 
  • Does it waste my client’s time to follow the link/watch the video?
  • Is it interesting enough to share?

Be thorough

If you find an article that you think is share-worthy, be sure to read it all the way through! You could discover by the end that they actually don’t support the type of service your business offers or maybe have some other conflicting opinions that don’t align with your business. When it comes to third-party content, thoroughly vetting exactly what you share is key. Plus, in a world where “fake news” is extremely common, you want to make sure that you’re sharing things that are true. 

Personalize

Just posting a link for your clients to follow isn’t enough. You still need to make it yours and give it context! A quick blurb about why you’ve included it goes a long way. It can also help build your business brand, reputation, and lets readers and potential clients your stance on the content that you share. 

Give credit

Don’t forget, any time you use someone else’s content, you must give credit. That means a link, a name attached to a quote, or some other indication of who created what you’re using. This is also important when it comes to third-party content on social media, so make sure to check out our post for pointers on that. 

If you’re looking to create thoroughly-vetted, well-written, shareable content for your business to help boost your SEO and convert clicks… Well… You’ve come to the right place. Book a call with us today to get started!

Ready for a content marketing strategy that increases your traffic and conversions?

Check our

Read Our Latest Blog Posts!

6 Steps to Building a Social Media Advocacy Program (and Why You Should)

You’re likely aware of the employee brand ambassador stats (they’re good) — especially if you combine employee brand ambassadors and social media in an employee advocacy strategy.

6 Ways to Make Social Selling Work for Your Business

Nearly every business has a digital marketing strategy in place and recognizes the power of social media. This blog post is designed to help you dive into and hone the science-gone-artform of social selling.

Brand Management vs. Content Management: What’s The Difference?

What is the difference between content management and brand management? This blog post will cover all of that and why it matters.

When Is The Right Time To Rebrand?

Throughout the life of your business, rebranding will be necessary. These are just some of the indicators that a rebrand is needed.

5 Key Takeaways from Shopify’s Success Story

Even if you haven't directly interacted with Shopify, you've likely purchased something from a website powered by them. What can we learn from this startup turned million-dollar enterprise? Read this post to see.

How to Improve Organic Content ROI for B2B Companies

Organic content takes time to see results, but it works if it's high-quality. If you want to see an improvement in your return on investment (ROI) from your organic content efforts, you need these tips.

Getting Indexed on Google Is No Easy Task

Ranking well on Google is crucial to succeeding in today's digital market. If you want your business to perform well on the largest search platform around, you need to know how to get indexed by Google.

How to Effectively Share Third-Party Content

Sharing third-party content on your business website is a great thing to do. It can improve metrics, drive traffic, and make you more approachable as a business. Learn how to share third-party content in this post.

SaaS & SaaP: What’s the Difference, and Do You Market Them Differently?

Are you a SaaP or a SaaS business? There are some notable differences between the two to remember when creating a content marketing plan. Learn what they are and develop a killer SaaP or SaaS marketing plan that sets you appart.