SaaS businesses don’t operate in the same way as other B2B companies. Because of this, their marketing strategy and tactics need to be different.
Many successful SaaS companies understand the importance of a knowledgeable marketing agency. Unfortunately, not all marketing agencies are created equal, and many have no experience within the SaaS market.
These are the main things to remember when looking for a marketing agency to help promote your SaaS business.
1. Use Google wisely.
A good marketing agency will understand SEO, right? Yes, this is an accurate assumption. If a company is at the top of the google search results for “Digital Marketing Agency” or “SaaS Marketing Agency,” these should be some of the best options because they do great SEO work for themselves.
However, you should be looking at how their clients are ranking. A good marketing agency prioritizes its clients’ SEO ranking above its own. Ask for a list of their clients and search these businesses.
2. Check their client portfolio.
Like we said above, many marketing agencies don’t have any experience in the SaaS industry. Looking into their portfolio of past and present clients will help you see if they have experience and knowledge in your sphere.
3. Do they offer all the services you need?
A marketing agency that only offers social media marketing or PPC campaign management cannot meet all of your needs. Effective SaaS marketing requires a team of individuals with expertise in PPC, SEO, email marketing, social media marketing, website design, and more.
Don’t limit your business by choosing a marketing agency with a limited list of available services. The whole point behind a marketing agency is to save money by hiring out of office to get an entire team of experts. Look for an agency made up of a whole team with a variety of skills.
Some of the other things to consider when choosing a SaaS marketing agency are:
- What do their clients say about them?
- How long have members of the agency been with the company, and what are their backgrounds?
- How long do their clients stay with them?
You want to choose an agency that you feel has your best interest in mind. Look for someone who you feel comfortable working with, who has a wide range of skills, and who has a strong understanding of your product or service.
At Ghostit, we do more than offer ghostwriting services. We’re a full-service digital marketing agency made up of a team of experts. We offer SEO expertise, data and analytics review, PPC and ads management, website design, social media marketing, and more. We’re committed to helping our clients grow their business, increase sales, and reduce their marketing bottom line by optimizing their efforts. If your SaaS business is looking for a partner, give us a call today.