Creating a successful employee advocacy program on social media requires a steady stream of high-quality content and a flushed-out employee advocacy content strategy. The content should be relevant, engaging, and aligned with your company's values and mission. In this article, we'll discuss some of the best places to find content for your employee advocacy program.
Your company's blog and website
The content your company has produced and continues to produce are great sources of material to share on social media. This includes but is not limited to blog posts, articles, infographics, and videos relevant to your target audience. Share content that highlights the successes and values of your company, as well as content that offers helpful tips and insights for your audience.
Industry publications and websites
Many industry publications and websites produce incredible content that is relevant and interesting to your audience. Find out which publications are most relevant to your industry simply by using Google or asking your colleagues and contacts. Subscribe to their newsletters to stay informed about new content as it becomes available. Some examples are industry-related websites or magazines, influencer platforms and thought leader blogs.
Social media accounts and hashtags
Social media accounts and hashtags are great places to find content related to your industry. Follow accounts that are relevant to your company and use hashtags to discover content that is being shared by others in your industry. You can also explore user-generated content by searching relevant hashtags and identifying content created by your employees or customers.
Keeping an eye on your competitors' social media activity can be a valuable source of inspiration for your employee advocacy program. Pay attention to the types of content that resonate with their audience and the platforms and channels they use to share it.
Internal employee-generated content
Employees are often closest to the day-to-day happenings in a company and therefore have first-hand insights and expertise to share. Encourage your employees to share relevant content, be it a blog, a presentation or a video. Leverage employee-generated content to provide a diverse and authentic perspective on your company’s values, mission and culture.
Content curation tools
There are a variety of paid tools available that can help you find relevant content to share on social media. These tools typically work by scraping the web for content that is relevant to your keywords and industry and then curating it into an easily shareable format. Some great content curation tools include BuzzSumo, Feedly, Pocket, and Elink.
Having a steady stream of quality content to share on social media is crucial for the success of your employee advocacy program. By combining the above sources, you can ensure that you always have a variety of exciting and relevant content to share with your audience. If you're overwhelmed with the idea of creating and managing an employee advocacy plan, our team of content specialists can help. To start, get in touch with our team today.