What You Can Learn From Google’s Digital Marketing Strategies

You’ve probably heard the saying, “Imitation is the most sincere form of flattery.” When looking at major digital players such as Airbnb, Tesla, and Google, imitating their digital marketing efforts can improve your business's reach and success. 

Google is a powerhouse on the internet. Some may even consider it THE internet. It makes sense that we should be learning from a business and brand that has single-handedly helped create the modern-day world wide web. 

These are just some of Google’s digital marketing strategies you should try out yourself. 

1. Provide free service or trial.

Google is an open-access platform that provides search features, data, and education for no cost. Google makes most of its revenue from ads on its search platform. This model will not work for most businesses, but the concept of a free service to get you in the door with no risk does. You should offer value at the top of your sales funnel for free. Find creative ways to do the same. 

Consider offering a free online course, a whitepaper, or an eBook for download that teaches or provides value. This free service is a powerful tool to get more visitors, subscribers, domain authority, and SEO credit if it provides enough value to get noticed. 

2. Use technology to optimize your efforts.

Google is the master of leveraging tech and programming to be more efficient. Winning content strategies involve a partnership between real people and artificial intelligence (AI). Integrate technology in various ways to optimize your content and further your efforts. 

Technology can help you streamline your research process to avoid blindly guessing what strategies to pursue and what keywords to use. You've heard about the data-driven approach to content marketing, and Google understands how technology can help you perform this research efficiently. 

Another beneficial use of technology is in segmentation and personalized content. Have you ever received an email about a sofa you looked at a few hours after leaving the website? This customized approach to content marketing yields a much higher return on investment (ROI) and conversion rate. However, individualized service is not possible when it’s human-powered. You need AI and automated systems to run this level of digital strategy. 

3. Take brand recognition and design seriously.

Google has become one of the most recognized brands on the internet. Furthermore, Google has hundreds of different platforms and services that operate independently while being linked. Each one may be separate, but the brand and tone of each platform and service are recognizable. 

Brand recognition is an influential factor in the longevity of a business. Creating a recognizable tone, voice, and feel in all your content will help elevate your business. Does your voice on your blog sound the way your logo looks? Make sure your team has a solid understanding of your brand to replicate it across platforms and services.

4. Build a culture and a tribe.

Content marketing isn’t meant to operate as a one-way stream of information. It’s intended to work as a conversation. Your customers and followers should be able to engage with you and get a response. Google’s digital marketing strategy gives the brand a human face through its team (i.e. John Mueller). Google is also great at being transparent about how its algorithm ranks websites and any updates it rolls out. It continues improving its services based on feedback and has created an environment where its users feel heard and involved. 

Take time to respond to comments on your posts, have a FAQs page on your website, share user-generated content, and thank customers publicly for reviews and feedback. 

5. Focus on becoming an authority figure in your market.

Google was not the first search engine on the scene, yet it’s now one of the most used and referenced providers because of the authority and quality of its product. They are innovators who consistently provide quality products and services that go the extra mile. This only benefits you if you become a source of knowledge within your industry.

How can your business do the same? Providing valuable content is just one area where you can become known as a source of information. When other websites link back to your content, you increase your domain authority and the perceived authority within your industry. It’s also essential to interact with comments, questions, and reviews on your content and service. 

Content is one of the most effective ways to be seen as an authority figure within your industry. Publishing informative and helpful content on your blog, website, or monthly newsletter increases brand awareness and builds authority. However, creating quality content that is well researched, SEO optimized, and easy to read is time-consuming. Our team of professional writers and digital content strategists is here to help. If you’re interested in taking the digital marketing strategies used by Google and applying them to your own business, we can help. Get in touch today, and let's make a plan.

Join Our Email List

Thanks! We will only send you awesome things or helpful tips on how to improve your business.
Hmm, something went wrong try again!

Related Posts

No items found.

What You Can Learn From Google’s Digital Marketing Strategies

What You Can Learn From Google’s Digital Marketing Strategies

Author :

Stephanie Brown

You’ve probably heard the saying, “Imitation is the most sincere form of flattery.” When looking at major digital players such as Airbnb, Tesla, and Google, imitating their digital marketing efforts can improve your business's reach and success. 

Google is a powerhouse on the internet. Some may even consider it THE internet. It makes sense that we should be learning from a business and brand that has single-handedly helped create the modern-day world wide web. 

These are just some of Google’s digital marketing strategies you should try out yourself. 

1. Provide free service or trial.

Google is an open-access platform that provides search features, data, and education for no cost. Google makes most of its revenue from ads on its search platform. This model will not work for most businesses, but the concept of a free service to get you in the door with no risk does. You should offer value at the top of your sales funnel for free. Find creative ways to do the same. 

Consider offering a free online course, a whitepaper, or an eBook for download that teaches or provides value. This free service is a powerful tool to get more visitors, subscribers, domain authority, and SEO credit if it provides enough value to get noticed. 

2. Use technology to optimize your efforts.

Google is the master of leveraging tech and programming to be more efficient. Winning content strategies involve a partnership between real people and artificial intelligence (AI). Integrate technology in various ways to optimize your content and further your efforts. 

Technology can help you streamline your research process to avoid blindly guessing what strategies to pursue and what keywords to use. You've heard about the data-driven approach to content marketing, and Google understands how technology can help you perform this research efficiently. 

Another beneficial use of technology is in segmentation and personalized content. Have you ever received an email about a sofa you looked at a few hours after leaving the website? This customized approach to content marketing yields a much higher return on investment (ROI) and conversion rate. However, individualized service is not possible when it’s human-powered. You need AI and automated systems to run this level of digital strategy. 

3. Take brand recognition and design seriously.

Google has become one of the most recognized brands on the internet. Furthermore, Google has hundreds of different platforms and services that operate independently while being linked. Each one may be separate, but the brand and tone of each platform and service are recognizable. 

Brand recognition is an influential factor in the longevity of a business. Creating a recognizable tone, voice, and feel in all your content will help elevate your business. Does your voice on your blog sound the way your logo looks? Make sure your team has a solid understanding of your brand to replicate it across platforms and services.

4. Build a culture and a tribe.

Content marketing isn’t meant to operate as a one-way stream of information. It’s intended to work as a conversation. Your customers and followers should be able to engage with you and get a response. Google’s digital marketing strategy gives the brand a human face through its team (i.e. John Mueller). Google is also great at being transparent about how its algorithm ranks websites and any updates it rolls out. It continues improving its services based on feedback and has created an environment where its users feel heard and involved. 

Take time to respond to comments on your posts, have a FAQs page on your website, share user-generated content, and thank customers publicly for reviews and feedback. 

5. Focus on becoming an authority figure in your market.

Google was not the first search engine on the scene, yet it’s now one of the most used and referenced providers because of the authority and quality of its product. They are innovators who consistently provide quality products and services that go the extra mile. This only benefits you if you become a source of knowledge within your industry.

How can your business do the same? Providing valuable content is just one area where you can become known as a source of information. When other websites link back to your content, you increase your domain authority and the perceived authority within your industry. It’s also essential to interact with comments, questions, and reviews on your content and service. 

Content is one of the most effective ways to be seen as an authority figure within your industry. Publishing informative and helpful content on your blog, website, or monthly newsletter increases brand awareness and builds authority. However, creating quality content that is well researched, SEO optimized, and easy to read is time-consuming. Our team of professional writers and digital content strategists is here to help. If you’re interested in taking the digital marketing strategies used by Google and applying them to your own business, we can help. Get in touch today, and let's make a plan.

Ready for a content marketing strategy that increases your traffic and conversions?

Check our

Read Our Latest Blog Posts!

How to Effectively Share Third-Party Content

Sharing third-party content on your business website is a great thing to do. It can improve metrics, drive traffic, and make you more approachable as a business. Learn how to share third-party content in this post.

SaaS & SaaP: What’s the Difference, and Do You Market Them Differently?

Are you a SaaP or a SaaS business? There are some notable differences between the two to remember when creating a content marketing plan. Learn what they are and develop a killer SaaP or SaaS marketing plan that sets you appart.

3 Tips to Find the Right Digital Marketing Agency for Your SaaS Business

SaaS businesses don’t operate in the same way as other B2B companies. Because of this, their marketing strategy and tactics need to be different. These are a few things to remember when looking for a digital marketing agency to help your SaaS business.

Is Your Business Making These 7 Digital Marketing Mistakes?

We all make mistakes. Growing up, those who have come before us share the lessons they've learned so we can avoid some of the same mistakes. Here are seven digital marketing mistakes we want to share to help you avoid a few hiccups.

What You Can Learn from Tesla’s Marketing Strategy

Tesla is a brand that is directly linked to the future. It's not just electric vehicles; you can learn a lot from them to develop your future digital marketing strategy.

What You Can Learn From Netflix’s Digital Marketing Strategy

You've likely enjoyed a good Netflix binge, now it's time to binge Netflix's marketing strategy to learn all the tricks.

What You Can Learn From Google’s Digital Marketing Strategies

Google is one of the most well-known search engines on the internet. Part of Google's success is that it meets a need, is user-friendly, innovative, and has a killer digital marketing strategy you could learn from. Take a close look at Google's Digital Marketing Strategies in this post.

Digital Marketing Success Stories: A Close Look At Canva

Canva has become a wildly successful company in less than ten years! This design behemoth's success is thanks to its digital marketing strategy, branding, and user-centered design. Learn from Canva and use some of these methods in your own branding and content marketing.

Where To Start Marketing Your Business

Knowing where to start marketing your business in those early days can be tough. There are so many ways to market your service or product. How do you choose what the best option for you is? This article will outline some of the available marketing methods and discuss when they might be a good fit.