SEO helps your website rank in search results. AEO helps your content get picked as the direct answer, in featured snippets and Google AI Overviews. GEO helps AI assistants like ChatGPT and Perplexity understand your business accurately, so they're more likely to mention it. They work best together, and SEO is the foundation.
Search has changed. Your customers might find you through a list of blue links, a quick answer box or a recommendation from an AI assistant. Each one works a little differently:
SEO (search engine optimization) helps your website rank in search results on Google and Bing. It covers your site's technical health, your content, your keywords and the other sites that link to you.
AEO (answer engine optimization) sets your content up to be picked as the answer, in places like featured snippets, People Also Ask boxes and Google AI Overviews. That means clear questions, direct answers and well-organized pages.
GEO (generative engine optimization) helps AI platforms like ChatGPT, Perplexity, Gemini and Copilot understand who you are accurately, so they're more likely to mention or cite your business when they answer.
The three overlap more than they differ. Good SEO is still the foundation, and AEO and GEO build on it. We work on all three together so you don't have to pick.
We check your site for the problems that hold rankings back, like slow pages, crawl and indexing errors, broken links, duplicate content, mobile issues and messy site structure. Then we fix them, or work with your web team so they get fixed.
We go through your key pages (titles, meta descriptions, headings, internal links, images and copy) so that search engines and AI tools can tell what each page is about and who it's for.
We research what your customers actually search for and ask, see where your competitors show up, and build a topic plan around the questions that lead to sales, not only the ones with the most traffic.
We add structured data such as Organization, LocalBusiness, Service, Article and BreadcrumbList, so search engines can read the key facts about your business. Structured data can make pages eligible for some search features; it isn't required to appear in AI answers.
This is the part that's built for AEO and GEO:
Entity clarity: We make sure your business name, services, locations and key facts are consistent across your site and the web, so AI tools have a clear, accurate picture of who you are.
FAQ content: We write question-and-answer content that matches how people phrase their questions to search engines and AI assistants.
llms.txt: We set up an llms.txt file, a proposed plain-text file that points AI tools to your most important pages. Google has said its search doesn't use llms.txt, and support from other AI tools varies. We add one because it's quick, but we don't treat it as a ranking lever.
Citation-worthy content: We write pages that are easy for AI tools to quote accurately, with clear definitions, original insights, specific details, cited sources and named experts.
For businesses that serve specific areas, we set up and tune your Google Business Profile, keep your name, address and phone number consistent across directories and listings, and help you ask happy customers for reviews the right way (no incentives or filtering, per Google's rules).
Search engines and AI tools trust businesses that other trusted sources talk about. We earn quality backlinks and mentions through outreach, guest content, industry publications and local media. No link farms, no shortcuts.
Every month you get a plain-English report on how you're doing in search and what work we did. Search performance (the queries you show up for, impressions, clicks and average position) comes from Google Search Console. Keyword rankings come from Ubersuggest, and website traffic comes from Google Analytics. If you need to track leads, we set up lead tracking so they show in your report too.
AI visibility is tracked in two ways. First, we report on AI referral traffic in Google Analytics, meaning visits that come to your site from ChatGPT, Perplexity and similar tools. Second, each month we check a set of real customer questions in tools like ChatGPT, Perplexity, Google AI Overviews and Gemini, and record whether your business is mentioned or cited and how that changes over time. Some AI-driven visits arrive without a referrer, so AI referral numbers are a floor, not a full count. AI answers also vary between sessions, so we report trends across the same set of questions rather than any single answer.
Already have a website and customers but aren't showing up enough in search, or in AI answers at all
Don't have the time or in-house team to keep up with SEO, content and the shift to AI search
Want one partner to handle strategy, technical work and content, instead of juggling several vendors
Care about leads, calls and sales, not just traffic
Serve customers locally, nationally or internationally
Find out how you show up in search and AI today.
SEO (search engine optimization) helps your website rank in search results on Google and Bing. AEO (answer engine optimization) helps your content get picked as the direct answer, in places like featured snippets, People Also Ask and Google AI Overviews. GEO (generative engine optimization) helps AI assistants like ChatGPT, Perplexity, Gemini and Copilot understand your business accurately, so they're more likely to mention or cite it. Ghostit works on all three together.
Yes. Google's AI features draw on pages in Google's search index, and several AI assistants search the web when they answer, so a site that is easy to crawl, clearly written and well linked is still the foundation. AEO and GEO build on SEO rather than replacing it.
No, and be careful with anyone who does. Google and AI platforms decide their own results and change how they work often. Ghostit fixes what's holding your site back, publishes content worth ranking and citing, builds your authority through PR and outreach, and reports honestly on what changes.
It depends on your website, your industry and your competition. Some technical and on-page fixes can show up as soon as search engines recrawl your pages, while content and authority work usually builds over months. Ghostit sets expectations after your audit and reports on progress along the way.
Yes. SEO blog content written by a dedicated Ghostit writer is one of the core pillars, and plans start at 2 posts per month. Each post is planned around what your customers search for and ask, and written to answer those questions clearly.
Two ways, both in your monthly report. In Google Analytics, we report visits that reach your site from AI tools such as ChatGPT and Perplexity (some AI visits arrive without a referrer, so this undercounts). Each month we also check a fixed set of real customer questions in tools like ChatGPT, Perplexity, Google AI Overviews and Gemini and record whether your business is mentioned or cited. AI answers vary between sessions, so we report trends, not guarantees.
llms.txt is a proposed plain-text file that points AI tools to a site's most important pages. Google has said its search doesn't use it, and support from other AI tools varies. It takes little effort, so Ghostit can add one, but we don't treat it as a ranking lever.
.png)
Creating a successful employee advocacy program on social media requires a well-defined employee advocacy content strategy and a steady stream of high-quality content. Learn some of the best spots to get content ideas for your social media in this blog.
Learn how to create a successful business blog post that informs and converts customers without resorting to annoying sales pitches, including tips such as understanding your audience, creating consistent schedules, and prioritizing quality content.
Learn how to execute an effective employee advocacy program with these dos and don'ts. From defining your goals and providing pre-approved content to having a social media policy and measurable KPIs, this guide will help you avoid common pitfalls and get the most out of your employee advocacy plan.
Learn why executive leaders should be active on social media. With 4.76 billion people using social media platforms, engagement, catching the competition, marketing, building credibility and trust, staying current, and demonstrating leadership are all key to success in the C-suite.
.png)
Businesses that work with content agencies enhance their content marketing efforts, better understand their brand and customers, capitalize on a content strategy that works, and increase the effectiveness of their SEO efforts.
Imitating the digital marketing strategies of major players such as Google can improve the reach and success of your business. Discover Google's top strategies, including providing a free service, leveraging technology, and building brand recognition, to optimize your own digital efforts and become an authority in your market.
Learn how to improve employee engagement and boost advocacy with these eight tips, including clear communication, data analysis, motivation, and social media presence. Discover ways to foster a productive and uplifting company culture by valuing your employees, reinforcing your brand, and listening to their feedback.
.png)
AI is changing how we create, post, and engage with content on the internet. To ignore the advances and capabilities of AI is to miss out. That being said, there are ethical ways of using AI and unethical practices to use it. Here are a few ways to streamline and assist your content creation efforts using AI.
Artificial Intelligence (AI) is changing the content creation process. It's an exciting development, but as with any technological advance, it raises ethical and legal questions, as well as concerns about job loss.
Ghostit takes care of the web, content, and paid channels that actually move your business forward.
Schedule A Free Strategy Call
