3 Tips to Find the Right Digital Marketing Agency for Your SaaS Business

SaaS businesses don’t operate in the same way as other B2B companies. Because of this, their marketing strategy and tactics need to be different. 

Many successful SaaS companies understand the importance of a knowledgeable marketing agency. Unfortunately, not all marketing agencies are created equal, and many have no experience within the SaaS market. 

These are the main things to remember when looking for a marketing agency to help promote your SaaS business. 

1. Use Google wisely.

A good marketing agency will understand SEO, right? Yes, this is an accurate assumption. If a company is at the top of the google search results for “Digital Marketing Agency” or “SaaS Marketing Agency,” these should be some of the best options because they do great SEO work for themselves. 

However, you should be looking at how their clients are ranking. A good marketing agency prioritizes its clients’ SEO ranking above its own. Ask for a list of their clients and search these businesses. 

2. Check their client portfolio.

Like we said above, many marketing agencies don’t have any experience in the SaaS industry. Looking into their portfolio of past and present clients will help you see if they have experience and knowledge in your sphere.

3. Do they offer all the services you need?

A marketing agency that only offers social media marketing or PPC campaign management cannot meet all of your needs. Effective SaaS marketing requires a team of individuals with expertise in PPC, SEO, email marketing, social media marketing, website design, and more. 

Don’t limit your business by choosing a marketing agency with a limited list of available services. The whole point behind a marketing agency is to save money by hiring out of office to get an entire team of experts. Look for an agency made up of a whole team with a variety of skills.

Some of the other things to consider when choosing a SaaS marketing agency are:

  • What do their clients say about them?
  • How long have members of the agency been with the company, and what are their backgrounds?
  • How long do their clients stay with them?

You want to choose an agency that you feel has your best interest in mind. Look for someone who you feel comfortable working with, who has a wide range of skills, and who has a strong understanding of your product or service. 

At Ghostit, we do more than offer ghostwriting services. We’re a full-service digital marketing agency made up of a team of experts. We offer SEO expertise, data and analytics review, PPC and ads management, website design, social media marketing, and more. We’re committed to helping our clients grow their business, increase sales, and reduce their marketing bottom line by optimizing their efforts. If your SaaS business is looking for a partner, give us a call today.

Join Our Email List

Thanks! We will only send you awesome things or helpful tips on how to improve your business.
Hmm, something went wrong try again!

Related Posts

No items found.

3 Tips to Find the Right Digital Marketing Agency for Your SaaS Business

3 Tips to Find the Right Digital Marketing Agency for Your SaaS Business

Author :

Stephanie Brown

SaaS businesses don’t operate in the same way as other B2B companies. Because of this, their marketing strategy and tactics need to be different. 

Many successful SaaS companies understand the importance of a knowledgeable marketing agency. Unfortunately, not all marketing agencies are created equal, and many have no experience within the SaaS market. 

These are the main things to remember when looking for a marketing agency to help promote your SaaS business. 

1. Use Google wisely.

A good marketing agency will understand SEO, right? Yes, this is an accurate assumption. If a company is at the top of the google search results for “Digital Marketing Agency” or “SaaS Marketing Agency,” these should be some of the best options because they do great SEO work for themselves. 

However, you should be looking at how their clients are ranking. A good marketing agency prioritizes its clients’ SEO ranking above its own. Ask for a list of their clients and search these businesses. 

2. Check their client portfolio.

Like we said above, many marketing agencies don’t have any experience in the SaaS industry. Looking into their portfolio of past and present clients will help you see if they have experience and knowledge in your sphere.

3. Do they offer all the services you need?

A marketing agency that only offers social media marketing or PPC campaign management cannot meet all of your needs. Effective SaaS marketing requires a team of individuals with expertise in PPC, SEO, email marketing, social media marketing, website design, and more. 

Don’t limit your business by choosing a marketing agency with a limited list of available services. The whole point behind a marketing agency is to save money by hiring out of office to get an entire team of experts. Look for an agency made up of a whole team with a variety of skills.

Some of the other things to consider when choosing a SaaS marketing agency are:

  • What do their clients say about them?
  • How long have members of the agency been with the company, and what are their backgrounds?
  • How long do their clients stay with them?

You want to choose an agency that you feel has your best interest in mind. Look for someone who you feel comfortable working with, who has a wide range of skills, and who has a strong understanding of your product or service. 

At Ghostit, we do more than offer ghostwriting services. We’re a full-service digital marketing agency made up of a team of experts. We offer SEO expertise, data and analytics review, PPC and ads management, website design, social media marketing, and more. We’re committed to helping our clients grow their business, increase sales, and reduce their marketing bottom line by optimizing their efforts. If your SaaS business is looking for a partner, give us a call today.

Ready for a content marketing strategy that increases your traffic and conversions?

Check our

Read Our Latest Blog Posts!

3 Tips to Find the Right Digital Marketing Agency for Your SaaS Business

SaaS businesses don’t operate in the same way as other B2B companies. Because of this, their marketing strategy and tactics need to be different. These are a few things to remember when looking for a digital marketing agency to help your SaaS business.

Is Your Business Making These 7 Digital Marketing Mistakes?

We all make mistakes. Growing up, those who have come before us share the lessons they've learned so we can avoid some of the same mistakes. Here are seven digital marketing mistakes we want to share to help you avoid a few hiccups.

What You Can Learn from Tesla’s Marketing Strategy

Tesla is a brand that is directly linked to the future. It's not just electric vehicles; you can learn a lot from them to develop your future digital marketing strategy.

What You Can Learn From Netflix’s Digital Marketing Strategy

You've likely enjoyed a good Netflix binge, now it's time to binge Netflix's marketing strategy to learn all the tricks.

What You Can Learn From Google’s Digital Marketing Strategies

Google is one of the most well-known search engines on the internet. Part of Google's success is that it meets a need, is user-friendly, innovative, and has a killer digital marketing strategy you could learn from. Take a close look at Google's Digital Marketing Strategies in this post.

Digital Marketing Success Stories: A Close Look At Canva

Canva has become a wildly successful company in less than ten years! This design behemoth's success is thanks to its digital marketing strategy, branding, and user-centered design. Learn from Canva and use some of these methods in your own branding and content marketing.

Where To Start Marketing Your Business

Knowing where to start marketing your business in those early days can be tough. There are so many ways to market your service or product. How do you choose what the best option for you is? This article will outline some of the available marketing methods and discuss when they might be a good fit.

5 Reasons Why Your Content Isn't Converting

The main objective of any great piece of content really boils down to two things: it needs to engage your audience and help drive business. If your content does both these things consistently — mission accomplished. Unfortunately, a lot of companies miss the mark on this objective and are left with content that doesn't serve that purpose.

Long-Tail Keywords & Why You Should Use Them to Boost your SEO

Long-tail keywords are an SEO powerhouse! Using these keywords in your content can help you show up more frequently in search results because they mimic the way that people type and speak. In the long run, long-tail keywords could make your SEO efforts more effective.