A thriving workplace culture is the backbone of any successful organization. One company that exemplifies this is Adobe, a global leader in digital experiences. Adobe has strategically leveraged employee advocacy to foster a remarkable workplace culture that empowers its employees and strengthens its brand.
How Employee Advocacy Boosts Workplace Culture:
Employee advocacy is more than just promoting the company externally; it also significantly shapes internal culture. By empowering employees to become brand advocates, organizations can create a sense of ownership, pride, and belonging among their workforce.
The benefits of employee advocacy on workplace culture are:
- Engaged employees who actively participate and collaborate with the team.
- Allowing employees to speak about their experiences builds a culture that values diversity, inclusion, and open dialogue.
- When employees become brand advocates, they authentically promote the organization's values and mission to an external audience.
Here's how Adobe has leveraged employee advocacy to boost its workplace culture:
1. Empowering employees to share their stories:
Adobe recognizes the power of storytelling and encourages its employees to share their experiences and expertise. By providing a platform for employees to showcase their unique perspectives, Adobe demonstrates its commitment to valuing each individual's contributions. This practice builds a sense of pride and connection among employees, fostering a vibrant and inclusive culture.
Adobe makes sharing fun and regularly holds contests and promotes using their branded hashtag #AdobeLife. The employment branding team at Adobe regularly looks up this hashtag and highlights some employee content that has used #AdobeLife to continue the buzz and enthusiasm.
It’s not just social media, either. Adobe’s blog, “Adobe Life,” has numerous stories written by Adobe staff, including interviews, stories, and visuals. A blog that used only to receive 400 visitors per month now sees 10,000 viewers each month thanks to employee-generated content!
2. Recognizing the impact of employee networks:
Adobe understands the significance of employee networks in driving engagement and collaboration. The company actively supports and celebrates its various employee resource groups (ERGs), which serve as catalysts for innovation and create spaces for diverse voices. By investing in ERGs, Adobe nurtures an environment that embraces different backgrounds and perspectives, ultimately strengthening its workplace culture.
3. Implementing a brand ambassador program:
Adobe established a brand ambassador program in 2014 that empowers employees to represent the company and its values. Employees receive training, resources, and ongoing support. Brand Ambassadors are the first to know about announcements before they become public. Having this information allows them to be the first to share, and they become known as industry leaders.
By becoming brand ambassadors, employees feel a deeper sense of ownership and alignment with the company's mission, leading to a more cohesive and purpose-driven workplace culture.
4. Celebrating achievements and fostering a sense of belonging:
Adobe celebrates its employees' accomplishments and contributions, individually and collectively. The company organizes recognition events, internal awards, and employee spotlights to acknowledge outstanding work and foster a sense of belonging. By recognizing and appreciating employees' efforts, Adobe strengthens its workplace culture and motivates individuals to excel.
How Can You Start Building a Better Culture through Advocacy:
If Adobe's success inspires you to want to develop a killer workplace culture through employee advocacy, here are some steps you can take to start building a better culture within your organization:
- Foster open and transparent communication channels.
- Develop employee resources that support diversity, inclusion, and collaboration.
- Establish a brand ambassador program to empower employees as advocates.
- Invest in continuous learning and development opportunities for employees.
- Recognize and celebrate employees' achievements and contributions.
At Ghostit, we specialize in helping companies unlock the power of employee advocacy to enhance workplace culture and amplify their brand's reach. Our comprehensive employee advocacy management services provide the guidance and tools you need to implement a successful advocacy program. Visit our Employee Advocacy Services page to learn how we can help you build a thriving workplace culture through employee advocacy.