How to Effectively Share Third-Party Content

While it may seem counterintuitive to some, sharing third-party content on your business website can be a great thing to do. You can’t talk about yourself all the time. However, you need to make sure you do it in the most effective way possible to get the most out of it. Here are ten things to think about looking to post third-party content the right way. 

What is third-party content? 

Third-party content is anything external to your own site. This can include Youtube videos, hyperlinks to other articles, apps, images, and so on. So, why do you need it? 

SEO

When it comes to SEO, hyperlinks are crucial. By sharing third-party content, you’re giving your own page a little boost. It’s also an opportunity to collaborate with another business — you can show how you link to their site and maybe they can do the same for you… Like a little search engine double-whammy. 

Want to know more about how to boost SEO for your business? Check out our other post on keywords! 

Value

You can’t just share third-party content just because you find it interesting. It should also offer some value to your client, be it information related to your brand and business, a fun little video that adds some humour and personality to your other content, or a neat tool they can use in their day-to-day life. With so much content out there in the world, readers are quick to determine if what you’re sharing is worth the read. Make sure it is interesting!

 If you’re thinking about sharing something, go through this checklist:

  • Is it related to my business or product? 
  • Does it provide something to my client (eg. Context, information, a helpful tool)? 
  • Does it detract from my brand?
  • Will my client know why it is included in my content? 
  • Does it waste my client’s time to follow the link/watch the video?
  • Is it interesting enough to share?

Be thorough

If you find an article that you think is share-worthy, be sure to read it all the way through! You could discover by the end that they actually don’t support the type of service your business offers or maybe have some other conflicting opinions that don’t align with your business. When it comes to third-party content, thoroughly vetting exactly what you share is key. Plus, in a world where “fake news” is extremely common, you want to make sure that you’re sharing things that are true. 

Personalize

Just posting a link for your clients to follow isn’t enough. You still need to make it yours and give it context! A quick blurb about why you’ve included it goes a long way. It can also help build your business brand, reputation, and lets readers and potential clients your stance on the content that you share. 

Give credit

Don’t forget, any time you use someone else’s content, you must give credit. That means a link, a name attached to a quote, or some other indication of who created what you’re using. This is also important when it comes to third-party content on social media, so make sure to check out our post for pointers on that. 

If you’re looking to create thoroughly-vetted, well-written, shareable content for your business to help boost your SEO and convert clicks… Well… You’ve come to the right place. Book a call with us today to get started!

Join Our Email List

Thanks! We will only send you awesome things or helpful tips on how to improve your business.
Hmm, something went wrong try again!

Related Posts

No items found.

How to Effectively Share Third-Party Content

How to Effectively Share Third-Party Content

Author :

Laurissa Cebryk

While it may seem counterintuitive to some, sharing third-party content on your business website can be a great thing to do. You can’t talk about yourself all the time. However, you need to make sure you do it in the most effective way possible to get the most out of it. Here are ten things to think about looking to post third-party content the right way. 

What is third-party content? 

Third-party content is anything external to your own site. This can include Youtube videos, hyperlinks to other articles, apps, images, and so on. So, why do you need it? 

SEO

When it comes to SEO, hyperlinks are crucial. By sharing third-party content, you’re giving your own page a little boost. It’s also an opportunity to collaborate with another business — you can show how you link to their site and maybe they can do the same for you… Like a little search engine double-whammy. 

Want to know more about how to boost SEO for your business? Check out our other post on keywords! 

Value

You can’t just share third-party content just because you find it interesting. It should also offer some value to your client, be it information related to your brand and business, a fun little video that adds some humour and personality to your other content, or a neat tool they can use in their day-to-day life. With so much content out there in the world, readers are quick to determine if what you’re sharing is worth the read. Make sure it is interesting!

 If you’re thinking about sharing something, go through this checklist:

  • Is it related to my business or product? 
  • Does it provide something to my client (eg. Context, information, a helpful tool)? 
  • Does it detract from my brand?
  • Will my client know why it is included in my content? 
  • Does it waste my client’s time to follow the link/watch the video?
  • Is it interesting enough to share?

Be thorough

If you find an article that you think is share-worthy, be sure to read it all the way through! You could discover by the end that they actually don’t support the type of service your business offers or maybe have some other conflicting opinions that don’t align with your business. When it comes to third-party content, thoroughly vetting exactly what you share is key. Plus, in a world where “fake news” is extremely common, you want to make sure that you’re sharing things that are true. 

Personalize

Just posting a link for your clients to follow isn’t enough. You still need to make it yours and give it context! A quick blurb about why you’ve included it goes a long way. It can also help build your business brand, reputation, and lets readers and potential clients your stance on the content that you share. 

Give credit

Don’t forget, any time you use someone else’s content, you must give credit. That means a link, a name attached to a quote, or some other indication of who created what you’re using. This is also important when it comes to third-party content on social media, so make sure to check out our post for pointers on that. 

If you’re looking to create thoroughly-vetted, well-written, shareable content for your business to help boost your SEO and convert clicks… Well… You’ve come to the right place. Book a call with us today to get started!

Ready for a content marketing strategy that increases your traffic and conversions?

Check our

Read Our Latest Blog Posts!

Is Content Marketing Worth It for B2B Companies?

Discover the undeniable value of content marketing for B2B companies, driving lead generation, conversion, and establishing thought leadership, while also exploring the synergy of employee advocacy to enhance authenticity and credibility in the digital landscape.

The #1 Lesson from FedEx’s Content Marketing Strategy

Learn how FedEx revamped its content marketing strategy, recycling existing content to cut costs, implementing an ABLE mindset for customer-centric content, and emphasizing communication and alignment across the organization, ultimately boosting revenue by 82%.

How to Mimic Word of Mouth Marketing in Digital Content Marketing

Unlock the power of word-of-mouth marketing in the digital realm with our comprehensive guide to leveraging testimonials, influencer partnerships, user-generated content, and employee advocacy in your content marketing strategy.

Content Trends to Capitalize on in 2024: A Ghostit Insight

Stay ahead in 2024 with our insights on content trends. Explore the rise of AI-assisted content creation, the impact of short-form videos, the immersive world of interactive and AR/VR experiences, the power of user-generated content and influencers, and the growing momentum of employee advocacy.

Maximizing the Impact: A Comprehensive Guide to Measuring the ROI of Your Employee Advocacy Program

Unlock the full potential of your business with a strategic employee advocacy program. Take a close look at the importance of measuring ROI, focusing on internal metrics for fostering a positive workplace culture and external metrics to drive brand visibility, engagement, and revenue growth.

How Reebok Used Employee Advocacy to Exponentially Boost its Social Media Presence

Reebok's success in employee advocacy stems from integrating brand values into corporate culture, prioritizing employee messaging for trustworthiness, fostering a fun atmosphere with #FitAssCompany, and emphasizing transparency. This blog offers valuable insights for building and scaling effective employee advocacy programs.

The Best Ways to Scale Your Employee Advocacy Program

Discover the key strategies to successfully expand your employee advocacy program on a large scale, from securing executive buy-in and fostering a cultural shift, to preparing abundant and engaging content, addressing global variables, educating your employees, and implementing effective measurement and adjustments, all vital aspects explored in this comprehensive guide.

Why Leadership Buy-in For Your Employee Advocacy Program is a Must

Executive leadership plays a pivotal role in driving thriving employee advocacy programs. Learn why their full involvement is essential for embedding the program within company culture, motivating employees, setting clear goals, and signaling significance.

6 Green Flags to Look for When Choosing an Employee Advocacy Agency

Learn the six essential green flags to ensure your employee advocacy program's success. From brand alignment and engaging content creation to seamless platform training, these are the traits a good agency possesses.