Everything a CMO does, sized to fit
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What's included
1. Marketing strategy & roadmap. A custom plan tied to your business goals, with clear priorities, channels and milestones.
2. Budget planning & ROI. Put your spend where it works hardest, and stop funding what doesn't.
3. Team leadership. Guidance, coaching and accountability for your in-house marketers, freelancers or agencies.
4. Digital & content strategy. SEO, paid ads, social, email and content brought together into one plan that pulls in the same direction.
5. KPIs & reporting. We pick the numbers that matter, track them and adjust as we go. No vanity-metric fluff.
Need hands as well as a head? Our writers, paid-ads specialists and web designers can carry out the plan too, so strategy never gets stuck in a slide deck.
Sound familiar?
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Your marketing is busy, but nobody's steering the ship.
You need C-level marketing thinking, but a full-time executive isn't in the budget (yet).
You have a marketer or small team who'd shine with some senior guidance.
You're launching something new, or growth has stalled and you need fresh eyes and a new game plan.
Why choose Ghostit?
Led by Rahul Bhatia, Ghostit's founder
Flexible, cost-effective leadership
Data-driven decisions
A full team behind your CMO
How it works
Rahul Bhatia, Ghostit's founder, is your fractional CMO. He leads every engagement himself.
Engagements start at 10 hours per month, with ongoing communication and one monthly strategy meeting. Hours scale up from there as your needs grow.
Yes. The minimum term is 6 months.
Pricing starts at $2,500/month.
Yes. The first call is free. It's a chance to talk through your goals and see whether a fractional CMO is the right fit.
An agency retainer pays for tasks to get done. A fractional CMO owns your marketing strategy, sets priorities and leads your team. At Ghostit you can have both, because our writers, paid-ads specialists and web designers can carry out the plan.
You get senior marketing leadership part-time, without the salary and long-term commitment of a full-time executive hire. You pay for the hours you need and scale up when you're ready.
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In my six years with Ghostit, the key content marketing lessons I've learned emphasize the importance of relationships, deadlines, and authenticity. Learn the valuable lessons it's taken me 6 years in the industry to understand.
Discover the undeniable value of content marketing for B2B companies, driving lead generation, conversion, and establishing thought leadership, while also exploring the synergy of employee advocacy to enhance authenticity and credibility in the digital landscape.
Learn how FedEx revamped its content marketing strategy, recycling existing content to cut costs, implementing an ABLE mindset for customer-centric content, and emphasizing communication and alignment across the organization, ultimately boosting revenue by 82%.
Unlock the power of word-of-mouth marketing in the digital realm with our comprehensive guide to leveraging testimonials, influencer partnerships, user-generated content, and employee advocacy in your content marketing strategy.
Stay ahead in 2024 with our insights on content trends. Explore the rise of AI-assisted content creation, the impact of short-form videos, the immersive world of interactive and AR/VR experiences, the power of user-generated content and influencers, and the growing momentum of employee advocacy.
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Unlock the full potential of your business with a strategic employee advocacy program. Take a close look at the importance of measuring ROI, focusing on internal metrics for fostering a positive workplace culture and external metrics to drive brand visibility, engagement, and revenue growth.
Reebok's success in employee advocacy stems from integrating brand values into corporate culture, prioritizing employee messaging for trustworthiness, fostering a fun atmosphere with #FitAssCompany, and emphasizing transparency. This blog offers valuable insights for building and scaling effective employee advocacy programs.
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Discover the key strategies to successfully expand your employee advocacy program on a large scale, from securing executive buy-in and fostering a cultural shift, to preparing abundant and engaging content, addressing global variables, educating your employees, and implementing effective measurement and adjustments, all vital aspects explored in this comprehensive guide.
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Executive leadership plays a pivotal role in driving thriving employee advocacy programs. Learn why their full involvement is essential for embedding the program within company culture, motivating employees, setting clear goals, and signaling significance.
Ghostit takes care of the web, content, and paid channels that actually move your business forward.
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