If we told you Rahul was Batman, you probably wouldn’t believe us. Regardless of what you think, that is what we call him, although we spell it ‘Bhatman’. In his 9+ years of launching and growing small to medium-sized businesses, he has developed a taste for seeing numbers rise and makes it a priority to ensure growth in all of our clients’ businesses. Have you ever had anyone bring devil sticks to a meeting? Rahul wouldn’t either but he’d show you his moves if you asked nicely.
Having come from a long line of successful writers, journalists and editors, it shouldn't have come as a surprise for Mishar to end up a writer — but it did. She loves helping people find their voice and create a solid brand. Her many years travelling and living abroad has given her a unique voice of her own to tell stories of any nature. When she's not creating content, you might find her in the kitchen trying something new. However, she's often on the go searching for the best coffee, the best craft beer, and the best food... All the food.
Stephanie is an island girl, born and raised. Originally from Nanaimo, she finally settled down and decided to call Victoria, BC home. Stephanie is passionate about travel and all things creative and can often be found photographing beaches and beer along the coast thanks to her trusty RAV4, May.
Born in the prairies, but raised by the ocean, Laurissa spent four years in Montréal and abroad obtaining a BA in Psychology and Behavioural Science before returning home to the coast. Now, she can be found traveling, surfing, hiking, running, or sipping good beer or wine while cozied up out of the rain. Born out of a love for adventure, the written word, and human connection, Laurissa uses content creation as a way to play with words in an engaging way and tell captivating stories.
Data and analytics are Luke’s superpowers, using numbers people often find boring or incomprehensible to create ads that convert. Originally from the Netherlands, Luke moved to Canada at a young age, growing up in New Brunswick before attending university in Halifax, Nova Scotia. While earning a major in marketing and a minor in psychology, he interned at a media agency where he discovered his love of data and analytics and learned the ins and outs of media planning and buying. He’s taken his wide-ranging set of skills and put them to use at various businesses, from local start-ups to international companies. In his free time, you can find him running, cycling, hiking, and enjoying the outdoors with friends.
Katelyn has a passion for creating beautiful and unique things, whether it’s a crocheted creation or a piece of writing. Katelyn studied at Wilfrid Laurier University for an Honors BA in Digital Media & Journalism where she worked as an editor for online campus magazines and academic journals. Katelyn isn’t one to shy away from a challenge, you can often find her perfecting a new craft from crochet and embroidery to photography and baking.
Jyoti is a talented Webflow website designer and builder who thrives in the creative realm. She loves building websites that capture a brand’s unique voice and values, honing in on the specifics that make a company tick — all while singing and dancing up a storm in her office. Working as a Webflow website designer gives Jyoti the opportunity to dive into a variety of industries, keeping her work inspired and fresh. When she isn’t dancing, singing, or designing, Jyoti channels her passion into recycling.
AI is changing how we create, post, and engage with content on the internet. To ignore the advances and capabilities of AI is to miss out. That being said, there are ethical ways of using AI and unethical practices to use it. Here are a few ways to streamline and assist your content creation efforts using AI.
Artificial Intelligence (AI) is changing the content creation process. It's an exciting development, but as with any technological advance, it raises ethical and legal questions, as well as concerns about job loss.
Employee advocacy programs can be great for business, but they can also be a great thing for employees! If you want to get more employees involved with your employee advocacy program, make sure they know what’s in it for them. Here are six ways to do just that.
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Sharing third-party content on social media can be a great way to engage with your audience, but it's important to do so in a legal and ethical manner.
An employee advocacy program amplifies your content and builds your brand's credibility. An employee advocacy strategy can help even the largest enterprise company grow and expand its reach and reputation.
Bloomberg remains relevant through its content marketing efforts by delivering end-to-end financial SaaS, enterprise apps, trading platforms, and analytical data. It rules the roost by driving the narrative in print and digital content.
Pay-per-click (PPC) advertising is a way to boost traffic to your website by paying for each ad click. The real question, however, is, "is it worth it?"