Where Do You Get Social Media Content Ideas For Your Company's Employee Advocacy Program?

Creating a successful employee advocacy program on social media requires a steady stream of high-quality content and a flushed-out employee advocacy content strategy. The content should be relevant, engaging, and aligned with your company's values and mission. In this article, we'll discuss some of the best places to find content for your employee advocacy program.

Your company's blog and website

The content your company has produced and continues to produce are great sources of material to share on social media. This includes but is not limited to blog posts, articles, infographics, and videos relevant to your target audience. Share content that highlights the successes and values of your company, as well as content that offers helpful tips and insights for your audience.

Industry publications and websites

Many industry publications and websites produce incredible content that is relevant and interesting to your audience. Find out which publications are most relevant to your industry simply by using Google or asking your colleagues and contacts. Subscribe to their newsletters to stay informed about new content as it becomes available. Some examples are industry-related websites or magazines, influencer platforms and thought leader blogs.

Social media accounts and hashtags

Social media accounts and hashtags are great places to find content related to your industry. Follow accounts that are relevant to your company and use hashtags to discover content that is being shared by others in your industry. You can also explore user-generated content by searching relevant hashtags and identifying content created by your employees or customers.

Competitor analysis

Keeping an eye on your competitors' social media activity can be a valuable source of inspiration for your employee advocacy program. Pay attention to the types of content that resonate with their audience and the platforms and channels they use to share it.

Internal employee-generated content

Employees are often closest to the day-to-day happenings in a company and therefore have first-hand insights and expertise to share. Encourage your employees to share relevant content, be it a blog, a presentation or a video. Leverage employee-generated content to provide a diverse and authentic perspective on your company’s values, mission and culture.

Content curation tools

There are a variety of paid tools available that can help you find relevant content to share on social media. These tools typically work by scraping the web for content that is relevant to your keywords and industry and then curating it into an easily shareable format. Some great content curation tools include BuzzSumo, Feedly, Pocket, and Elink.

Having a steady stream of quality content to share on social media is crucial for the success of your employee advocacy program. By combining the above sources, you can ensure that you always have a variety of exciting and relevant content to share with your audience. If you're overwhelmed with the idea of creating and managing an employee advocacy plan, our team of content specialists can help. To start, get in touch with our team today.

Join Our Email List

Thanks! We will only send you awesome things or helpful tips on how to improve your business.
Hmm, something went wrong try again!
Rahul Bhatia

Co-founder of Ghostit

Related Posts

No items found.

Where Do You Get Social Media Content Ideas For Your Company's Employee Advocacy Program?

Where Do You Get Social Media Content Ideas For Your Company's Employee Advocacy Program?

Author :

Rahul Bhatia

Creating a successful employee advocacy program on social media requires a steady stream of high-quality content and a flushed-out employee advocacy content strategy. The content should be relevant, engaging, and aligned with your company's values and mission. In this article, we'll discuss some of the best places to find content for your employee advocacy program.

Your company's blog and website

The content your company has produced and continues to produce are great sources of material to share on social media. This includes but is not limited to blog posts, articles, infographics, and videos relevant to your target audience. Share content that highlights the successes and values of your company, as well as content that offers helpful tips and insights for your audience.

Industry publications and websites

Many industry publications and websites produce incredible content that is relevant and interesting to your audience. Find out which publications are most relevant to your industry simply by using Google or asking your colleagues and contacts. Subscribe to their newsletters to stay informed about new content as it becomes available. Some examples are industry-related websites or magazines, influencer platforms and thought leader blogs.

Social media accounts and hashtags

Social media accounts and hashtags are great places to find content related to your industry. Follow accounts that are relevant to your company and use hashtags to discover content that is being shared by others in your industry. You can also explore user-generated content by searching relevant hashtags and identifying content created by your employees or customers.

Competitor analysis

Keeping an eye on your competitors' social media activity can be a valuable source of inspiration for your employee advocacy program. Pay attention to the types of content that resonate with their audience and the platforms and channels they use to share it.

Internal employee-generated content

Employees are often closest to the day-to-day happenings in a company and therefore have first-hand insights and expertise to share. Encourage your employees to share relevant content, be it a blog, a presentation or a video. Leverage employee-generated content to provide a diverse and authentic perspective on your company’s values, mission and culture.

Content curation tools

There are a variety of paid tools available that can help you find relevant content to share on social media. These tools typically work by scraping the web for content that is relevant to your keywords and industry and then curating it into an easily shareable format. Some great content curation tools include BuzzSumo, Feedly, Pocket, and Elink.

Having a steady stream of quality content to share on social media is crucial for the success of your employee advocacy program. By combining the above sources, you can ensure that you always have a variety of exciting and relevant content to share with your audience. If you're overwhelmed with the idea of creating and managing an employee advocacy plan, our team of content specialists can help. To start, get in touch with our team today.

Ready for a content marketing strategy that increases your traffic and conversions?

Check our

Read Our Latest Blog Posts!

The Future of Employee Advocacy

Discover the future of employee advocacy as it evolves beyond the basics, embracing employee-generated content and the power of AI to create more authentic and diverse messaging for reaching new audiences in the ever-changing social media landscape.

The Intersection of Mental Health and Employee Advocacy

Discover why mental wellness is crucial for a thriving employee advocacy program and learn effective strategies to support your workforce's well-being, enhance creativity, elevate engagement, and project a positive brand image.

How Adobe Uses Employee Advocacy to Develop Killer Workplace Culture

Adobe leveraged employee advocacy to foster a remarkable workplace culture. Discover the benefits and strategies to build a thriving culture through employee advocacy in this comprehensive blog.

How Employee Advocacy Can Boost Customer Engagement

Boost customer engagement and foster authenticity with an effective employee advocacy strategy that equips your team with the right tools, content, and training—learn how to extend your reach, increase employee expertise, and build trust with Ghostit's comprehensive approach.

Best Practices for Creating Content for Your Employee Advocacy Program

Amplify your brand's reach and engagement on social media with compelling content for your employee advocacy program. Learn how to incorporate visuals, craft captivating stories, strategically choose platforms, promote employee-generated content, and more tips on creating content that works to drive business growth.

Employee Advocacy: Attracting and Retaining Top Talent

Discover the benefits of employee advocacy, how it can attract and retain top talent, and practical tips for creating a strong employer brand and showcasing your company culture.

How Starbucks Uses Employee Advocacy To Boost Brand Reach

Learn how Starbucks leverages the power of employee advocacy to boost brand reach and cultivate a positive brand image. Discover their strategies and insights in this insightful blog post. Get inspired to develop your own employee advocacy program and unlock the potential of your workforce.

5 Things To Remember When Sharing Third-Party Content

Learn why sharing third-party content on your website is essential for SEO and how to do it effectively with these five tips, including being thorough, personalizing the content, and giving credit where it's due. Boost your brand and reputation by creating shareable content for your business, and book a call with the experts today!

Where Do You Get Social Media Content Ideas For Your Company's Employee Advocacy Program?

Creating a successful employee advocacy program on social media requires a well-defined employee advocacy content strategy and a steady stream of high-quality content. Learn some of the best spots to get content ideas for your social media in this blog.