Laurissa Cebryk

Recent Posts by this Author

Laurissa Cebryk

Content Creator

Born in the prairies, but raised by the ocean, Laurissa spent four years in Montréal and abroad obtaining a BA in Psychology and Behavioural Science before returning home to the coast. Now, she can be found traveling, surfing, hiking, running, or sipping good beer or wine while cozied up out of the rain. Born out of a love for adventure, the written word, and human connection, Laurissa uses content creation as a way to play with words in an engaging way and tell captivating stories.

Articles written by
Laurissa Cebryk
Is Your Business Making These 7 Digital Marketing Mistakes?

We all make mistakes. Growing up, those who have come before us share the lessons they've learned so we can avoid some of the same mistakes. Here are seven digital marketing mistakes we want to share to help you avoid a few hiccups.

What You Can Learn from Tesla’s Marketing Strategy

Tesla is a brand that is directly linked to the future. It's not just electric vehicles; you can learn a lot from them to develop your future digital marketing strategy.

What You Can Learn From Netflix’s Digital Marketing Strategy

You've likely enjoyed a good Netflix binge, now it's time to binge Netflix's marketing strategy to learn all the tricks.

Long-Tail Keywords & Why You Should Use Them to Boost your SEO

Long-tail keywords are an SEO powerhouse! Using these keywords in your content can help you show up more frequently in search results because they mimic the way that people type and speak. In the long run, long-tail keywords could make your SEO efforts more effective.

Consistency vs. Voice & Tone: Translating Your Business’ Brand Across Social Media Platforms

Having a consistent voice for your business is crucial for branding. However, you can't expect to sound the same on Instagram as on LinkedIn. Learn how to create a consistent brand across multiple platforms in this article.

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The 6 Things I Have Learned About Content Marketing in My 6 Years with Ghostit

In my six years with Ghostit, the key content marketing lessons I've learned emphasize the importance of relationships, deadlines, and authenticity. Learn the valuable lessons it's taken me 6 years in the industry to understand.

Is Content Marketing Worth It for B2B Companies?

Discover the undeniable value of content marketing for B2B companies, driving lead generation, conversion, and establishing thought leadership, while also exploring the synergy of employee advocacy to enhance authenticity and credibility in the digital landscape.

The #1 Lesson from FedEx’s Content Marketing Strategy

Learn how FedEx revamped its content marketing strategy, recycling existing content to cut costs, implementing an ABLE mindset for customer-centric content, and emphasizing communication and alignment across the organization, ultimately boosting revenue by 82%.

How to Mimic Word of Mouth Marketing in Digital Content Marketing

Unlock the power of word-of-mouth marketing in the digital realm with our comprehensive guide to leveraging testimonials, influencer partnerships, user-generated content, and employee advocacy in your content marketing strategy.

Content Trends to Capitalize on in 2024: A Ghostit Insight

Stay ahead in 2024 with our insights on content trends. Explore the rise of AI-assisted content creation, the impact of short-form videos, the immersive world of interactive and AR/VR experiences, the power of user-generated content and influencers, and the growing momentum of employee advocacy.

Maximizing the Impact: A Comprehensive Guide to Measuring the ROI of Your Employee Advocacy Program

Unlock the full potential of your business with a strategic employee advocacy program. Take a close look at the importance of measuring ROI, focusing on internal metrics for fostering a positive workplace culture and external metrics to drive brand visibility, engagement, and revenue growth.

How Reebok Used Employee Advocacy to Exponentially Boost its Social Media Presence

Reebok's success in employee advocacy stems from integrating brand values into corporate culture, prioritizing employee messaging for trustworthiness, fostering a fun atmosphere with #FitAssCompany, and emphasizing transparency. This blog offers valuable insights for building and scaling effective employee advocacy programs.

The Best Ways to Scale Your Employee Advocacy Program

Discover the key strategies to successfully expand your employee advocacy program on a large scale, from securing executive buy-in and fostering a cultural shift, to preparing abundant and engaging content, addressing global variables, educating your employees, and implementing effective measurement and adjustments, all vital aspects explored in this comprehensive guide.

Why Leadership Buy-in For Your Employee Advocacy Program is a Must

Executive leadership plays a pivotal role in driving thriving employee advocacy programs. Learn why their full involvement is essential for embedding the program within company culture, motivating employees, setting clear goals, and signaling significance.