Laurissa Cebryk
PRODUCT
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Born in the prairies, but raised by the ocean, Laurissa spent four years in Montréal and abroad obtaining a BA in Psychology and Behavioural Science before returning home to the coast. Now, she can be found traveling, surfing, hiking, running, or sipping good beer or wine while cozied up out of the rain. Born out of a love for adventure, the written word, and human connection, Laurissa uses content creation as a way to play with words in an engaging way and tell captivating stories.
Learn how FedEx revamped its content marketing strategy, recycling existing content to cut costs, implementing an ABLE mindset for customer-centric content, and emphasizing communication and alignment across the organization, ultimately boosting revenue by 82%.
Reebok's success in employee advocacy stems from integrating brand values into corporate culture, prioritizing employee messaging for trustworthiness, fostering a fun atmosphere with #FitAssCompany, and emphasizing transparency. This blog offers valuable insights for building and scaling effective employee advocacy programs.
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Discover the key strategies to successfully expand your employee advocacy program on a large scale, from securing executive buy-in and fostering a cultural shift, to preparing abundant and engaging content, addressing global variables, educating your employees, and implementing effective measurement and adjustments, all vital aspects explored in this comprehensive guide.
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Executive leadership plays a pivotal role in driving thriving employee advocacy programs. Learn why their full involvement is essential for embedding the program within company culture, motivating employees, setting clear goals, and signaling significance.
Learn the six essential green flags to ensure your employee advocacy program's success. From brand alignment and engaging content creation to seamless platform training, these are the traits a good agency possesses.
Learn why sharing third-party content on your website is essential for SEO and how to do it effectively with these five tips, including being thorough, personalizing the content, and giving credit where it's due. Boost your brand and reputation by creating shareable content for your business, and book a call with the experts today!
Learn how to improve employee engagement and boost advocacy with these eight tips, including clear communication, data analysis, motivation, and social media presence. Discover ways to foster a productive and uplifting company culture by valuing your employees, reinforcing your brand, and listening to their feedback.
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Employee advocacy programs can be great for business, but they can also be a great thing for employees! If you want to get more employees involved with your employee advocacy program, make sure they know what’s in it for them. Here are six ways to do just that.
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If your social media strategy is lagging, there’s a newer, highly effective strategy businesses have started to utilize for social media: employee advocacy programs.
Employee advocacy can significantly benefit your business and your staff if executed well. When messaging comes from employees instead of companies, you can increase brand recognition and trust and convert more leads!
You’re likely aware of the employee brand ambassador stats (they’re good) — especially if you combine employee brand ambassadors and social media in an employee advocacy strategy.
Nearly every business has a digital marketing strategy in place and recognizes the power of social media. This blog post is designed to help you dive into and hone the science-gone-artform of social selling.
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Even if you haven't directly interacted with Shopify, you've likely purchased something from a website powered by them. What can we learn from this startup turned million-dollar enterprise? Read this post to see.
Sharing third-party content on your business website is a great thing to do. It can improve metrics, drive traffic, and make you more approachable as a business. Learn how to share third-party content in this post.
Discover the future of employee advocacy as it evolves beyond the basics, embracing employee-generated content and the power of AI to create more authentic and diverse messaging for reaching new audiences in the ever-changing social media landscape.
Discover why mental wellness is crucial for a thriving employee advocacy program and learn effective strategies to support your workforce's well-being, enhance creativity, elevate engagement, and project a positive brand image.
Adobe leveraged employee advocacy to foster a remarkable workplace culture. Discover the benefits and strategies to build a thriving culture through employee advocacy in this comprehensive blog.
Boost customer engagement and foster authenticity with an effective employee advocacy strategy that equips your team with the right tools, content, and training—learn how to extend your reach, increase employee expertise, and build trust with Ghostit's comprehensive approach.
Amplify your brand's reach and engagement on social media with compelling content for your employee advocacy program. Learn how to incorporate visuals, craft captivating stories, strategically choose platforms, promote employee-generated content, and more tips on creating content that works to drive business growth.
Discover the benefits of employee advocacy, how it can attract and retain top talent, and practical tips for creating a strong employer brand and showcasing your company culture.
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Learn how Starbucks leverages the power of employee advocacy to boost brand reach and cultivate a positive brand image. Discover their strategies and insights in this insightful blog post. Get inspired to develop your own employee advocacy program and unlock the potential of your workforce.
Learn why sharing third-party content on your website is essential for SEO and how to do it effectively with these five tips, including being thorough, personalizing the content, and giving credit where it's due. Boost your brand and reputation by creating shareable content for your business, and book a call with the experts today!
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Creating a successful employee advocacy program on social media requires a well-defined employee advocacy content strategy and a steady stream of high-quality content. Learn some of the best spots to get content ideas for your social media in this blog.
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